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Centenary Edition 2010 - University of Queensland

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online<br />

success<br />

Graduate Contact is reaching a growing<br />

global audience after the successful launch<br />

<strong>of</strong> the magazine’s own website.<br />

The website, which includes all content<br />

from the hard copy version plus online extras<br />

such as podcasts and videos, went live in<br />

June to coincide with the Winter 2009 edition.<br />

Since then, more than 14,000 page<br />

views have been recorded from readers in 95<br />

different countries and territories. Among these<br />

are Iran, Palestine and Suriname – the smallest<br />

country in South America.<br />

Australian users are recording the majority<br />

<strong>of</strong> hits, with those from the USA, UK, Singapore<br />

and Malaysia rounding out the top five.<br />

Graduate Contact editor Cameron Pegg<br />

said he was pleased to see the diversity <strong>of</strong><br />

UQ’s alumni community reflected in the uptake<br />

<strong>of</strong> the website.<br />

“We hoped this resource would appeal to<br />

graduates and readers around the world and<br />

this is proving to be the case,” Mr Pegg said.<br />

“Creating a custom-built website has been<br />

the biggest change in the magazine’s 20-year<br />

history, and we are glad to see alumni getting<br />

behind the online version and making the most<br />

<strong>of</strong> its features.”<br />

Graduate Contact<br />

online stories are<br />

categorised with “tags” for<br />

easy searching, and are<br />

also open to comments.<br />

Readers can email articles<br />

<strong>of</strong> interest to others with the<br />

click <strong>of</strong> a button, and share<br />

them via social networking<br />

sites such as Facebook.<br />

“We are very proud<br />

<strong>of</strong> the magazine, and the<br />

website means we can<br />

engage with a larger and<br />

more diverse audience,” Mr Pegg said.<br />

“We want the website to evolve with our<br />

readership, so I encourage alumni to log on<br />

and let us know their thoughts via the survey<br />

linked on the homepage.”<br />

All graduates with known e-mail addresses<br />

also receive an e-newsletter version <strong>of</strong> the<br />

magazine at the time <strong>of</strong> printing.<br />

Following this special <strong>Centenary</strong> edition,<br />

the Summer <strong>2010</strong> Graduate Contact will be<br />

published in November as usual.<br />

ONLINE // To receive the Graduate Contact e-<br />

newsletter, update your pr<strong>of</strong>ile at www.alumni.<br />

uq.edu.au or www.uq.edu.au/graduatecontact<br />

“Creating a custom-built<br />

website has been the<br />

biggest change in the<br />

magazine’s 20-year history,<br />

and we are glad to see<br />

alumni getting behind the<br />

online version and making<br />

the most <strong>of</strong> its features”<br />

leonard chan<br />

Survey feedback<br />

UQ – GRADUATE CONTACT // centenary edition 9

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