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Handbook of Semiotics by Winfried Noth - SemioticSigns.com

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orher. Such are called natural signs." See also<br />

History (3.1.1).<br />

7. Degrirando (1800: I, 63), cf. History<br />

(3.3.4).<br />

8.-9. See Saussure and Hjelmslev.<br />

10. Cassirer (1922-38 175; cf. Krois<br />

1984b: 440): "Under the term symbolic form<br />

should be understood each energy <strong>of</strong> human<br />

spirir through which an intelligible content and<br />

meaning is joined with and internally adapted<br />

to a concrete sensible sign." On Cassirer's theory<br />

<strong>of</strong> the sign and symbol, see History Q.6.2)<br />

and Typology (L.2.2).<br />

Il. Brihler (1933b; 1934), cf..2.1.2.<br />

12. Bloomfield (I933), cf. Meaning (4.1) on<br />

behaviorism in semiotics.<br />

I3. Buyssens (1943 lZ,34-4I), c[ System<br />

(4 2)<br />

14. Jakobson (I959a: 260; L96l: 575;<br />

1975: 10ff.; cf. Waugh L976:38-53).<br />

15. Goodman (1968: xi, 5) does not differentiare<br />

between sign and sign vehicle. His term<br />

rymbol "covers letters, words, rexts, pictures,<br />

diagrams, maps, models, and more." His referential<br />

view <strong>of</strong> the "s)'mbol" is apparent in this<br />

quote: "The plain fact is that a picture, to represent<br />

an object [footnote: I use 'object' indifferently<br />

for anything a picrure represents, whether<br />

an apple or a battle], must be a symbol for it,<br />

sund for it, refer to it." See also Image (3.4).<br />

Goodman's r epr esen tation, descrip ti o n, exem'<br />

plifcation, and expression (1968: 256) are not<br />

Sig.<br />

Correlates o<br />

srsnPehicle I<br />

the Dyad<br />

@<br />

meaning<br />

(I) Augustine (397) srgn sign (as thing) (other) thing(s),<br />

something else<br />

(2) Albenus Magnus and<br />

Scholastics (l3th cent.)<br />

srgnum aliquid (vox) aliquo (res)<br />

(3) Hobbes (r6a0) srgn antecedent experience consequent experience<br />

(a) Locke (1690)<br />

(5) Port-Royal (Arnauld &<br />

Nicole 1685)<br />

srCn (1)<br />

sign (2)<br />

sign<br />

idea<br />

word<br />

idea <strong>of</strong> the representing<br />

thing<br />

thing<br />

idea<br />

idea <strong>of</strong> the thing<br />

represented<br />

(6) woH (1720) srgn one thing another thing<br />

(7) Degerando (1800) slgn sensatron idea<br />

(8) Saussure sign<br />

(signe)<br />

signifier<br />

(signifiant)<br />

signified<br />

(sigrifie)<br />

(9) Hjelmslev srglr exPressron content<br />

(10) Cassirer (I923tr.) symbol(ic) form concrete sensible sign content, meaning<br />

(lr) Biihler (I933b) slgn rePresentative (concrete<br />

thing)<br />

meanrng<br />

(I2) Bloomfield (1933) linguistic form speech sound, signal response in hearer<br />

(13) Buyssens (1943) seme semrc act meaning, signification<br />

(14) Jakobson (1959tr.) sign(um) signans signatum<br />

(r5) Goodman (1968) symbol [words, pictures, models,<br />

etc.l<br />

denotatum, object<br />

Fig. 5i I. Synopsis <strong>of</strong> dyadic models <strong>of</strong> the sign. (See also the synopsis M 3 on meaning, and History o[<br />

<strong>Semiotics</strong>.)<br />

88 I SIGN

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