AD211 Carlsberg Ad Analysis - Strongerhead

11.11.2014 • Views

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AD211 Carlsberg Ad Analysis - Strongerhead

AD211 Carlsberg Ad Analysis - Strongerhead

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Part C (Tiger Beer): <strong>Ad</strong>vertisement 2<br />

27 | P a g e

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Part C (Tiger Beer): <strong>Ad</strong>vertisement 1 26 | P a g e

Part C (Tiger Beer): <strong>Ad</strong>vertisement 2 27 | P a g e

Page 1 and 2: ADVERTISING PRINCIPLES 211 THE AD B
Page 3 and 4: Contents Page Executive Summary Pag
Page 5 and 6: Target Audience: According to Depar
Page 7 and 8: that represent a value that the bra
Page 9 and 10: Effectiveness: To maximize effectiv
Page 11 and 12: Demographic Traits: BRAND Carlsberg
Page 13 and 14: would probably seems boring and not
Page 15 and 16: Persuasion Carlsberg has seemed to
Page 17 and 18: Effectiveness: The advertisement is
Page 19 and 20: nominated for several National Maga
Page 21 and 22: world”. This tagline was depicted
Page 23 and 24: weather. Humour also contributes to
Page 25: 3. Brand Promise: establishing a pr
Page 29 and 30: persuasion and conviction appeal, a
Page 31 and 32: Effectiveness: Advertisement is des