BREAKFAST BREAKFAST - Ceereal

The first cereal to be made in this way was Kix.
Other techniques included extruding flakes into
pellets, producing varieties like Captain Krunch.
After the Second World War, manufacturers started
to bring new and innovative products to the shelves,
increasing choice and variety to the consumer.
Cereal has always been part of a healthy breakfast
and viewed as a nutritious morning snack.
For decades, the cereal industry has been
continuously reviewing and innovating their products
in order to bring the highest quality to its consumers.
This is accompanied by efforts to include more
nutrients – vitamins and minerals – in cereal through
techniques including fortification.
Breakfast cereals are still based on natural
grains – wheat, maize, rice, barley, oats and rye.
Though techniques have changed somewhat,
the basic principle is still simple. Made from
either flour or whole grains, they contain all of
the basic nutrients that we need to start the day:
carbohydrates, protein, fat, minerals, vitamins
and fibre.
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11
CASE PACKING
After filling, the cartons are packed in cases
which then travel by conveyor belt systems
to the warehouse.
11 DISTRIBUTION
At the beginning of their journey to the breakfast table,
cereals are dispatched by road, night and day, all over the country.