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Success Mantra My Struggle My Life<br />

Customer first policy helps<br />

»»<br />

Rahul Bajaj<br />

Known as the ‘ scooter man’ for<br />

iconic Bajaj scooters, Rahul Bajaj<br />

can well be credited for the way<br />

the average Indian travel. From<br />

the bulky scooters during the licenced raj<br />

to the peppy motorcycles, Bajaj has ruled<br />

Indian markets. At 75, Rahul Bajaj, chairman<br />

of Bajaj Group is still overseeing the<br />

growth of his company and its developments.<br />

Though his diverse business is being<br />

managed by his two sons and brothers,<br />

he still keeps a tab on all crucial matters<br />

relating to the company. Bajaj has been<br />

a constant feature on Forbes India Rich<br />

List. In 2013, he was ranked 20th and his<br />

total wealth is estimated at $3.1 billion.<br />

The Bajaj Group has 40 companies<br />

across businesses such as two- and threewheelers,<br />

insurance and steel; and it<br />

employs more than 33,000 people. Now,<br />

you can’t really argue with this kind of<br />

success. Or that level of confidence.<br />

He is recognized as one of the most<br />

successful business leaders of India. He<br />

holds an honours degree in Economics<br />

from Delhi University, a degree in Law<br />

from Bombay University and an MBA<br />

from Harvard Business School. Bajaj has<br />

received many prestigious awards and<br />

recognitions, notable being the award<br />

of ‘Padma Bhushan’ by the Government<br />

of India in 2001, Alumni Achievement<br />

Award by the Harvard Business School<br />

and Life Time Achievement Awards<br />

from Economic Times, Ernst & Young<br />

and CNBC TV18. Mr. Bajaj was<br />

appointed Knight in the Order of the<br />

Legion of Honour by the President of the<br />

French Republic. He has been conferred<br />

Honorary Doctorates by 7 Universities<br />

including IIT Roorkee.<br />

He has seen ups and downs in his<br />

business including separation of group<br />

with his brother and so called differences<br />

with his son, but that only made him<br />

stronger. In an interview to a magazine<br />

Parekh is the only lawyer in private<br />

practice recognized by the Forbes list,<br />

which also included U.S. Olympic gold<br />

medalist Gabrielle Douglas, Pittsburgh<br />

Penguins center Sidney Crosby,<br />

Washington Redskins quarterback<br />

Robert Griffin III and Miami Heat<br />

forward LeBron James.<br />

Rahul Babaj had dispelled the theory<br />

that was not getting along with his son<br />

and said that his son was brilliant and<br />

exceptional and want to do business in<br />

the modern way whereas he still prefer<br />

the traditional route. So there is bound to<br />

be a difference of opinion but that does<br />

not mean that I interfere in his work<br />

and stop him from doing what he wants.<br />

“When I was young I did business the<br />

way I felt a nd the same goes for my sons<br />

as well.”<br />

The success of Bajaj as a group is not<br />

just because of our efforts in diversifying<br />

but for me it is because our motto has<br />

been ‘customer first’. In no product<br />

of ours have we ignored customer<br />

feedback or have not been able to match<br />

their satisfaction. “ For me retaining<br />

my customer is more important than<br />

venturing out in a new area, he says”.<br />

57

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