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Expo Guide 2012 - basis

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Gold<br />

Sponsor<br />

Dell<br />

Dell listens to customers and delivers innovative technology and services that<br />

give them the power to do more. The company’s broad portfolio of end-to-end<br />

IT solutions—desktops, notebooks, servers, storage, security, networking,<br />

mobility solutions, software and peripherals, cloud applications and IT<br />

services—support millions of customers in 180 countries around the globe,<br />

including 95 percent of global Fortune 500 companies, governments,<br />

educators, healthcare organizations, consumers and more than 10 million<br />

small-medium businesses. With more than 103,000 team members, 75,000<br />

channel partners and 60,000 retail locations around the world, and total<br />

revenues exceeding US$60 billion, Dell today is a global leader in delivering<br />

customer-centric technology solutions for businesses and consumers. Today,<br />

Dell engages in 2 billion customer conversations each year — on the phone,<br />

in person, on Dell.com and, increasingly, through social media.<br />

Dell exists to provide inspired IT solutions that work harder for all our<br />

customers, giving every person, business and organization the tools they need<br />

to grow and thrive in the ways most important to them.<br />

Our Goal: Our people leverage technology to enable our customers’ success.<br />

We recognize that when our customers succeed, we succeed. We’re able to<br />

deliver these differentiated customer benefits because of our heritage – our<br />

direct model gave us the benefit of closer relationships with customers than<br />

any of our rivals, our approach has always been based on finding ways to<br />

leverage technology to enable our customers’ success.<br />

Our Approach: We deliver collaboratively developed standards-based<br />

technology: At a time when competitors are producing increasingly proprietary<br />

products, we combine leading technology hardware, software and services –<br />

our own and those created by and with partners – to deliver customers open,<br />

high-performing, high-value solutions. We’ve relied on standardization,<br />

simplification and automation to deliver greater efficiency, reliability and<br />

performance. And today, we offer a full gamut of end-to-end IT offerings:<br />

mobility, servers, storage, networking, software, cloud applications, services.<br />

Our Solutions: Our innovative and practical approach, with solutions that are<br />

designed to scale, distinguishes us. Our competitors have a vested interest in<br />

legacy, closed, proprietary systems that charge a premium and offer<br />

compromised performance. Our customers achieve unprecedented efficiencies<br />

through technology without compromising performance because that’s been<br />

our promise from the beginning of Dell … one that we’ve continued to carry<br />

with us as our company has grown, diversified and entered in complex, new<br />

areas.<br />

Our Values: We are open, optimistic and resourceful in all we do. From<br />

creating leading technology products and services and running our business, to<br />

empowering youth, enabling entrepreneurship and minimizing the<br />

environmental impact of IT.<br />

Gold Sponsor<br />

BASISSOFTEXPO<strong>2012</strong>

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