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Point Out Impact Feature CoBRA SQUARE REACHING OUT TO PEOPLE CoBRA SQUARE aims to provide exhibit space for banks, housing finance companies, insurance companies, property developers, construction firms and automobile companies. It is envisaged to be a winning formula of social cohesion, enabling the people of the chosen city and surrounding areas to come together at the nearest venue in a relaxed environment infused with a positive spirit to boost up business activity. Spurt in growth and exposure to higher standards of living has left the average Indian to spend more on moveable and immovable consumer products, but with little time at his end to make an informed or smart choice. Easy availability of loans and growth in real estate and automobile sector has lured every individual to turn into reality their dream of owning a house or car. However, while doing so, it has been witnessed that hard pressed for time to make the right choices, as they have to hop around one office or project to the other and as and when the project is finalized banks have to be tapped for finances. To cut short this problem endured by working professionals and others, an innovative initiate titled CoBRA (Convention of Banks, Realties & Automobiles) SQUARE is being held at Hyderabad in October later this year. CoBRA SQUARE is an exposition mooted by Revathi Creative Communications, a leading advertising and event management company. The initiative is aimed to bring banks, real estate developers and auto sector under one roof at select destinations within the city and to reach out to a large 34 August <strong>2014</strong>
Impact Feature the exposition. The initial event of CoBRA SQUARE in Hyderabad would be held at four strategically situated venues simultaneously covering an area of 600 sq kms covering a population of over 6,000,000. The event would take place for 3 days and the expected footfalls during the span are over 100,000 of relevant target group at each venue even by a conservative estimate. number of people. CoBRA SQUARE aims to provide exhibit space for banks, housing finance companies, insurance companies, property developers, construction firms and automobile companies. It is envisaged to be a winning formula of social cohesion, enabling the people of the chosen city and surrounding areas to come together at the nearest venue in a relaxed environment infused with a positive spirit to boost up business activity. The layout of the convention The chief promoter of Cobra Square Sarveshwar Reddy elucidates, “In the wake of proliferation of trade fair organizations on the one hand and the undifferentiated format in which the fairs are organized on the other, there has been a need for an unorthodox move for long. That is precisely what provides the raison d’etre for Cobra Square. To put it simply, Cobra Square is essentially a reversal format wherein instead of the prospects going all the way to wherever the event is held, the exhibitors themselves reach out to them at the place closest to them. Multiple venues mean multiplicity of business transactions. Cobra Square is a culmination of my close observation and association with trade events for a long time and lengthy conversations with the exhibitors of our own show Weaves across the country and entrepreneurs across banking, real estate and automobile sectors.” The layout of the convention would be designed to maximize traffic of relevant target audience - upscale and upwardly mobile strata, business owners looking to expand their business opportunities and corporate houses wishing to extend their marketing and promotion networks. It is an exposition with a difference. It is different in that it is an exposition organized simultaneously in multiple venues at strategic locales within a city so that the exhibitors could reach out to a wider base of customers. Due to such dispersion, the event is expected to draw maximum number of footfalls (which is the key performance indicator) particularly in the context of big and burgeoning cities like Mumbai, Chennai, Delhi, Bangalore and Hyderabad as the prospective visitors need not commute longer distances confronting traffic snarls in order to visit the venue of The initial event “Not just the number of footfalls, what also matters is the sort of visitors that an event draws. Cobra Square takes care of both the aspects squarely. We have done an exhaustive study and eventually drawn up a blueprint of an operational plan that is in line with the set objectives and goals of the proposed event. In the course of mapping out the nitty-gritty of Cobra Square, every minutiae has been paid the due attention that it deserves. As they say, the God is in details. And no detail has been ignored or overlooked,” says the co-promoter of the convention Sunil Kumar Vallabh. The initial event of CoBRA SQUARE in Hyderabad would be held at four strategically situated venues simultaneously covering an area of 600 sq kms covering a population of over 6,000,000. The event would take place for 3 days and the expected footfalls during the span are over 100,000 of relevant target group at each venue even by a conservative estimate. Eventually, the canvas will be extended to cover all the major cities across the country. The proposed event “All in all, the idea is to develop a feasible model which could be replicated elsewhere easily and successfully. We have a team of think-tank working on it for days on end with an unflagging zeal. Cobra Square represents an innovation which could perhaps trigger off a lot more innovation in the way trade fairs are organized,” avers another associate of the project Lakshmikant. The proposed event draws its strength from the expertise of its organizers, Revathi Creative Communications which has built up a formidable reputation in the domains of advertising and event management. The company is credited with holding over 300 exhibitions by the name ‘Weaves’ across the country besides organizing numerous road shows and fashion shows for renowned organizations. The organizers are embarking on a comprehensive marketing and communications campaign covering the entire media spectrum. »» For any queries please connect to cobrasquare14@gmail.com 35
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