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“Behind the Bean” (pdf) - Cornucopia Institute

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Private Labels<br />

Organic consumers are often interested in knowing <strong>the</strong> story behind <strong>the</strong>ir food—where <strong>the</strong> food was grown, how it was<br />

processed—but store-brand, also called private-label, products are inherently anonymous. The store contracts with a manufacturer<br />

to produce <strong>the</strong> private-label foods, and often <strong>the</strong> manufacturer relies on additional middlemen. Tracing <strong>the</strong> soybeans<br />

to <strong>the</strong> source is, <strong>the</strong>refore, often a difficult endeavor. Direct relationships between <strong>the</strong> brand and organic farmers<br />

are nonexistent. By virtue of <strong>the</strong> fact that <strong>the</strong>se companies are operating in a secretive manner, consumers should be very<br />

skeptical about <strong>the</strong> quality and sourcing of <strong>the</strong> raw materials.<br />

The only notable exceptions are Harris Teeter and Trader Joe’s. Both companies participated by filling out <strong>the</strong> survey; Harris<br />

Teeter is in <strong>the</strong> 3-Bean category and Trader Joe’s in <strong>the</strong> 2-Bean category.<br />

Private-label companies in <strong>the</strong> 1-Bean category did not participate in <strong>the</strong> project, but through our research we were able<br />

to determine that at least some of <strong>the</strong> soybeans used in <strong>the</strong>ir organic soymilk are most likely sourced from North American<br />

organic family farmers. Private-label companies in <strong>the</strong> 0-Bean category did not participate in <strong>the</strong> project, and we were unable<br />

to trace <strong>the</strong> source of <strong>the</strong>ir organic soybeans. If you enjoy a private-label soy food product and would like to know more<br />

about <strong>the</strong> sourcing and processing, please contact <strong>the</strong> company and urge it to participate in <strong>the</strong> <strong>Cornucopia</strong> Organic Soy<br />

Scorecard project.<br />

4.<br />

30 Behind <strong>the</strong> bean: The Heroes and Charlatans of <strong>the</strong> Natural and Organic Soy Foods Industry.

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