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Foreword
The Sheffield Ambassador
Programme is a major economic
driver for the Sheffield City Region and
is endorsed by the Local Enterprise
Partnership; it attracts National and
International conferences and ensures
our region gets the profile it deserves
on the worldwide stage.
The Ambassador Programme has
already secured conferences and events
in the City Region worth over £5 million
to the economy.
But we need your help to attract these
conferences here. Working with local
professionals in business and academia,
we can learn more about events you
attend or speak at; you can then help
us to submit bids to host them in the
Sheffield City Region in the future rather
than further afield.
A passionate and well connected
Ambassador can often influence a
decision on where a future event is held.
We want to harness your passion for
showcasing what you do well.
We will give you the confidence to say
to your professional body “why not
host an event in Sheffield?” as well as
the knowledge and support to deliver a
successful event.
With the support of our partners
including Hospitality Sheffield, the
University of Sheffield and Sheffield
Hallam University we will continue to
ensure that all of your conferences are
hosted to the highest standards and
that your delegates are given a great
welcome.
I would like to take this opportunity
to thank all of our current and past
Ambassadors who have joined the
programme and worked with us to
win some fantastic events for the City
Region. I look forward to welcoming
new Ambassadors to the programme.
Brendan Moffett
Director, Marketing Sheffield
The Sheffield Ambassador Programme
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