ACBC Technical Paper - Sawtooth Software, Inc.

An alternate display incorporates radio buttons rather than combo boxes:
Past research has shown that respondents enjoy BYO questionnaires and answer them rapidly, and that
the resulting choices have lower error levels than repetitive choices from CBC questionnaires.
Based on answers to the BYO questionnaire, we create a pool of product concepts that includes every
attribute level, but for which attribute levels are relatively concentrated around the respondent’s preferred
attribute levels.
Some attributes with obvious a priori preference order would seem to be out of place within a BYO
question. It may not make sense in some situations to assign price premiums to the preferred levels, and
it would be “obvious” to ask respondent to indicate their preferred level. In those cases, you can drop
such attributes from the BYO question type (but these attributes appear within the remaining sections of
the ACBC survey).
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