ANDREW - Origlio Beverage
ANDREW - Origlio Beverage
ANDREW - Origlio Beverage
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Programs<br />
Heineken<br />
Star Bottle Sweeps<br />
This spring, Heineken introduces<br />
the new Star Bottle with a<br />
groundbreaking program that<br />
will bring it to life via an<br />
alternate reality Star App.<br />
The new Star Bottle adds a<br />
progressive appeal to consumers’<br />
sense of sight, touch and taste,<br />
while reinforcing Heineken’s iconic<br />
status by delivering the same<br />
distinctive smooth and full-bodied<br />
taste since 1866.<br />
The Star Bottle will serve as the<br />
portal to a world of Heineken<br />
exclusive experiences around the<br />
globe. Eye-catching POS instructs<br />
consumers to download the app,<br />
scan the bottle and access world-class<br />
content. Once engaged with the app,<br />
a globe appears on the screen, full of<br />
opportunities to win worldwide<br />
experiences. The Star App merges<br />
virtual elements with real-life scenes<br />
creating a ‘mixed reality’ of virtual<br />
elements and the real world that will<br />
engage consumers in a memorable<br />
journey. The program will be<br />
supported with a strong advertising<br />
campaign and POS materials.<br />
The Star Bottle will be available<br />
nationally beginning in April in 12<br />
and 22 oz. bottles for Heineken,<br />
Heineken Light (6pk, 12pk and 24pk)<br />
and 12 oz. bottles for Heineken Dark<br />
(6pk and 12pk).<br />
Heineken UEFA Champions League<br />
Heineken is leveraging its UEFA<br />
Champions League (UCL) sponsorship<br />
by partnering with accounts for the<br />
entire 2013 season and making them<br />
a premium viewing location for all<br />
UCL matches.<br />
Partner accounts will be listed in an<br />
account locator, which helps patrons<br />
find the nearest UCL account through<br />
an easy-to-use Facebook app. The<br />
account locator will be supported by<br />
digital advertising and will drive<br />
traffic to accounts for both live and<br />
replay matches.<br />
On-premise POS will drive awareness<br />
of the UCL sponsorship, telling<br />
patrons when the matches are<br />
happening and how to enter the<br />
sweepstakes to win prizes. A<br />
promotional sweepstakes overlay will<br />
also give consumers a chance to win<br />
instant UCL and Heineken prizes and<br />
memorabilia.<br />
Earn championship-level profits with<br />
Heineken and UEFA!<br />
Dos Equis XX Tough Mudder<br />
Tough Mudder is the toughest event on the planet, and the Most<br />
Interesting Man’s favorite race. This 12-mile obstacle course, designed<br />
by British Special Forces, attracts contestants from around the globe –<br />
and is sure to attract Dos Equis fans to the stores!<br />
Are you tough enough to take the Tough Mudder challenge during the<br />
Mid-Atlantic Spring event on June 1st and 2nd? With Dos Equis and<br />
Tough Mudder, get ready for extreme profits! Sales are easy when you<br />
get tough.<br />
VISIT WWW.TOUGHMUDDER.COM<br />
FOR MORE INFORMATION<br />
22<br />
HeadyTimes v.73 www.origlio.com
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