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ABOUT THE DATA<br />
The graphs in this presentation provide index<br />
numbers for either traffic and lead volume. We<br />
used index numbers to standardize results across<br />
the 7,000 <strong>businesses</strong> and make them more<br />
comparable for you.<br />
(If you’re curious, the index numbers are based on a<br />
base level of 100 times the ratio to the base value.)<br />
Finally, the underlying growth was calculated using<br />
median values of HubSpot’s customer base.<br />
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![55721335-d6fe09eb5ffdcc87dbf6c3f0b5bbda07d2261e98[1]](https://img.yumpu.com/56533583/1/186x260/55721335-d6fe09eb5ffdcc87dbf6c3f0b5bbda07d2261e981.jpg?quality=85)
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