Jacobs Holding AG Annual Report 2010 (PDF, 3.7 - Jacobsag.com
Jacobs Holding AG Annual Report 2010 (PDF, 3.7 - Jacobsag.com
Jacobs Holding AG Annual Report 2010 (PDF, 3.7 - Jacobsag.com
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Association (CBA) for China’s top sport – basketball – at both professional league and<br />
national team level.<br />
FINANCIAL PERFORMANCE Infront has been profitable since its inception. This was<br />
also the case in 2009, when despite the challenging overall economic situation an<br />
increase in operating performance was achieved. Further growth is forecasted for <strong>2010</strong>,<br />
underpinning the <strong>com</strong>pany’s solid financial performance and confirming its strategy of<br />
seeking the “number one” position in each of its key business segments.<br />
OPERATIONAL PERFORMANCE In <strong>2010</strong> Infront successfully delivered on close to<br />
1’900 event days, including 13 World Championships. The <strong>com</strong>pany maintains 24<br />
offices in ten countries world-wide, employs more than 500 people, and serves around<br />
130 rights-in clients, as well as hundreds of media <strong>com</strong>panies and sponsor brands<br />
around the world. In its role as exclusive media rights advisor to the Lega Calcio, Infront<br />
has helped to close agreements on national media rights for Italy. In summer sports,<br />
Infront delivered two EHF Euro events, the FIVB Volleyball World Championship<br />
as well as the NBA Europe Live Tour Opening Game in Milan. It has also successfully<br />
distributed the rights to the <strong>2010</strong> IIHF World Championship in Germany (media/<br />
marketing) and co-organized the world-record open game between Germany and the<br />
USA, with 77’803 spectators attending.<br />
Infront has introduced a new marketing platform for the FIS Alpine World Cup, implemented<br />
at the start of the 2009/<strong>2010</strong> season, and has signed a new marketing agreement<br />
for the Four Hills ski jumping tournament until 2013/14. In the area of new business<br />
development, Infront has further expanded its rights portfolio through successful contract<br />
extensions, acquisitions and new business wins. It has increased its Italian football business<br />
by contracting AC Milan and CFC Genua. Infront took over the management of the<br />
Iffezheim Racecourse and has already managed to significantly improve performance<br />
there.<br />
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