cabot circus - Land Securities Retail

Mall retailing and
brand partnerships
Our Mall Retailing strategy is co-ordinated
and complementary to the in-line retail mix,
providing both fledgling brands and large
multiples the chance to retail in the heart of
the centre, with all the associated benefits of
a turn-key solution whilst Pop-up retail stores
offer a flexible retail space to enable brands to
showcase new ideas and concepts.
Our Brand Partnerships strategy offers you
truly multi-channel solutions; from brand
experience to advertising opportunities to
centre marketing
campaigns
Cabot Circus benefits from a comprehensive
marketing campaign to consistently drive footfall
to the centre. A combination of targeted fashion
and lifestyle communications, digital and PR
campaigns are supplemented by
SUMMER
IN THE CITY
E NJOY WIMBLE DON
ON THE BIG SCREEN
20 June – 3 July
To celebrate this year’s Wimbledon, we’re
transforming Quakers Friars into a bunting-
bedecked Summer Fair – the perfect
setting for an English summer day.
• Big screen showing all the tennis action
• Outdoor garden area with deckchairs
• Giant games including Jenga,
Connect4, Dominoes and Hoopla
• Strawberries, delicious food and drink
from our bars, cafés and restaurants
• Fresh produce from our weekly
Food Market.
A WINNER EVERY DAY
Every day, we’ll be hiding a special tennis
ball in Quakers Friars. Whoever finds it
can win a fabulous prize. To find clues
each day, just go to our Facebook page.
Best of British luck!
For more information about
Summer in the City, go to:
cabotcircus.com
cabotcircus.com
For more information about
Summer in the City, go to:
each day, just go to our Facebook page.
Best of British luck!
ball in Quakers Friars. Whoever finds it
can win a fabulous prize. To find clues
A WINNER EVERY DAY
Every day, we’ll be hiding a special tennis
• Fresh produce from our weekly
Food Market.
• Strawberries, delicious food and drink
from our bars, cafés and restaurants
• Giant games including Jenga,
Connect4, Dominoes and Hoopla
• Outdoor garden area with deckchairs
• Big screen showing all the tennis action
in-centre events – all of which provide shoppers
with inspiration to shop, sustaining a high
frequency of visit and spend. The past year has
delivered growth in both average dwell time within
the centre and average spend among visitors.
total brand immersion, we create platforms
where you can interact with millions of
highly engaged customers throughout the
retail journey, online, at home, in centre and
immediately before the moment of purchase.
A highly successful event was the Student Lock-In
Event in May 2011 which saw 1,700 students visit
Cabot Circus in one evening and delivered a sales
increase of 28% and a footfall increase of 42%
compared to the same date the previous year.
cabot circus