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How to Craft a Successful Social Media Content Marketing Plan<br />
9. Monitor Industry Conversations<br />
Whether you use a paid social media monitoring solutions or free tools, you should follow key<br />
industry terms. These are terms that you can glean from all of the other sources above, and<br />
by following them on a regular basis, you can get a sense of how people talk about these key<br />
issues. Many companies use their own version of industry terms in much of their content, but<br />
this can be a way to make sure that your content is in sync with your audience.<br />
10. Monitor Competitors<br />
We learn a lot by observation. This doesn’t mean you should copy everything competitors do,<br />
or let their inactivity postpone your progress. This doesn’t mean you should copy everything<br />
competitors do, or let their inactivity postpone your progress.<br />
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