Powys Unitary Development Plan - Denbighshire Local ...
Powys Unitary Development Plan - Denbighshire Local ...
Powys Unitary Development Plan - Denbighshire Local ...
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<strong>Powys</strong> County Council UDP 2001-2016 Adopted March 2010<br />
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advertisements hand painted, as these are an essential part of every shop’s individual<br />
identity and historic character. New shop fronts should capture the character and feel<br />
of historic shop fronts where these are found nearby and traditional materials should<br />
be used. The Council accepts that company colours and logos are necessary to<br />
identify national operators but will always encourage applicants to design<br />
advertisements that reflect local styles, particularly in existing or proposed<br />
conservation areas. The Council also discourages external security shutters.<br />
14.3.9 The beauty and character of the open countryside can be spoilt by the<br />
proliferation of direction signs at locations distant from the premises referred to.<br />
Wherever practicable, the Council will encourage the combining of essential<br />
advertising to avoid a proliferation of signs in the countryside. Illuminated<br />
advertisements in the countryside are particularly obtrusive and cannot be readily<br />
assimilated into the environment so will only be permitted in exceptional cases on an<br />
individual basis such as at petrol filling stations.<br />
POLICY DC2 - ADVERTISEMENTS<br />
APPLICATIONS FOR THE DISPLAY OF ADVERTISEMENTS, INCLUDING THOSE<br />
ON SHOP FRONTS, WILL BE GRANTED EXPRESS CONSENT WHERE THE<br />
FOLLOWING CRITERIA ARE MET:<br />
1. THEY SHALL NOT CAUSE ANY UNACCEPTABLE ADVERSE EFFECTS ON<br />
PUBLIC SAFETY ESPECIALLY FOR HIGHWAY USERS INCLUDING<br />
PEDESTRIANS, AND ESPECIALLY PEDESTRIANS WITH MOBILITY<br />
AND/OR SENSORY IMPAIRMENTS.<br />
2. ADVERTISEMENTS SHALL NOT SPOIL THE VISUAL AMENITY,<br />
CHARACTER AND APPEARANCE OF ANY BUILDING, THE SURROUNDING<br />
ENVIRONMENT, LANDSCAPE OR STREET SCENE IN TERMS OF THE<br />
FOLLOWING DESIGN DETAILS:<br />
THE SIGN’S SIZE, PROPORTIONS, MATERIALS, LETTERING,<br />
COLOUR(S) AND EXTERNAL FINISHES.<br />
ITS METHOD OF ILLUMINATION. WHEREVER POSSIBLE EXTERNAL<br />
SOURCES OF ILLUMINATION SHALL BE USED, PARTICULARLY IN THE<br />
OPEN COUNTRYSIDE OR WHERE CONSERVATION AREAS OR LISTED<br />
BUILDINGS ARE AFFECTED.<br />
ITS POSITION AND PROJECTION.<br />
3. WHERE PROPOSED IN THE COUNTRYSIDE, ADVERTISEMENTS SHALL<br />
NOT RESULT IN A PROLIFERATION OF SIGNS TO THE DETRIMENT OF<br />
THE LANDSCAPE AND ENVIRONMENT (SHARED SIGNS ARE GENERALLY<br />
PREFERABLE TO INDIVIDUAL SIGNS) AND SHALL BE EITHER:<br />
ADVANCE WARNING SIGNS ESSENTIAL FOR HIGHWAY/PUBLIC<br />
SAFETY; OR<br />
DIRECTIONAL SIGNS REASONABLY REQUIRED FOR APPROPRIATE<br />
RURAL BUSINESSES.<br />
4. WHEREVER POSSIBLE, APPLICANTS ARE ENCOURAGED TO DESIGN<br />
ADVERTISEMENTS TO BE BILINGUAL AND TO MEET THE NEEDS OF<br />
PERSONS WITH DISABILITIES.<br />
General <strong>Development</strong> Policies 203