readers - European Business Air News

E u r o p e a n B u s i n e s s A i r N e w s - M e d i a I n f o r m at i o n , R at e s & D ata - 2 0 1 0
readers

EBAN
EBAN
BUY THE
NUMBERS BUY THE
NUMBERS
35,000+
readers of each issue of EBAN*
* Source: Publisher’s estimate.
THERE’S no doubt that 2009 has been a tough year. But
the slowdown has not been spread evenly. The Gulf states
continue to develop fleets and airport facilities, and specialist
operators throughout our region have found business relatively
stable. Fractional operators have been hit hard, but many charter
companies are now picking up the pieces as recovery dawns.
We expect to see a continuing trend in flight numbers back
towards the peak of 2008. The major European economies will all
be back in growth as this year draws to a close. Flight departments
and charter operations will be leaner and fitter as a result of
their experiences, and are already reporting signs of recovery and
pondering future fleet requirements.
Surprisingly, our readership data shows that the number of
business jets in Europe has continued to grow modestly during
2009, and stands at over 3,000 compared with around 1,800 at
the beginning of 2007.
European Business Air News, along with many of our advertisers
and readers, has been around long enough to have ridden the
peaks and troughs before. We will be celebrating our 200th edition
in February 2010, coming of age 21 years after our launch in 1989.
So, with the whole business world feverishly analysing the latest
numbers, we have sprinkled this year’s media information with
some statistics of our own.
2010 highlights
• Comprehensive
distribution to aircraft
owners is unrivalled
• Promotional packages
for EBACE, Farnborough,
NBAA and MEBA
• Advertising rates frozen
• EBAN celebrates 200
issues and 21 years
Mark Ranger, Advertising Manager
October 2009
October ’09 : Germany’s Vibroair adds a Legacy 600 to its fleet
and plans to bring in two Phenoms
September ’09 : Skybus ceo Jeff Marston reports growing requests
for ad hoc charter

Europe and the Middle East:
a vast market for business aviation
At European Business Air News we know exactly how many business
aircraft there are in Europe and the Middle East. We track them
constantly, aiming to ensure that our magazine is mailed directly to the
decision-makers for every single one.
Readers of the September 2009 edition of EBAN were responsible
for 11,077 aircraft, including 3,151 business jets, 4,690 turbine
helicopters and 1,236 twin turboprops.
This attention to detail means that our advertisers who provide
services to aircraft owners can be confident that they are reaching their
customers in the most comprehensive manner, while those who sell
new or pre-owned aircraft can target their most likely prospects by far.
Most popular aircraft in Europe and the Middle East
BUSINESS JETS TURBINE TURBOPROPS
HELICOPTERS
1 Citation 525 CJ series Eurocopter AS350 Beechcraft King Air 200
2 Hawker 800 Bell 206 JetRanger Beechcraft King Air 90
3 Citation 550 II/Bravo Eurocopter EC135 Cessna 208 Caravan
* EBAN readers’ aircraft at September 2009. Source: Publisher’s data
Jets up 52%
Helicopters up 4%
EBAN
EBAN
BUY THE
NUMBERS BUY THE
NUMBERS
* Over two years, from a base of 2,068 business jets and 4,511 turbine twin helicopters
in Europe and the Middle East in September 2007. Source: Publisher’s data.
August ’09 : Jämtlands Flyg expands power line
inspection work and targets wind power business
October ’09 : Gainjet says its refurbished Boeing 757 has taken the
luxury charter market by storm

EBAN in print and online
It all adds up to total coverage
Our audit, your peace of mind
The printed edition of EBAN is distributed to over 60
countries in Europe and the Middle East, using our own
meticulously researched database of aircraft and their
owners/operators. For each twin piston, turbine prop,
turbine helicopter and business jet we aim to reach the
owner, chief pilot and senior operations manager by name.
Our printed circulation is independently audited by BPA
Worldwide.
What our readers tell us
According to a survey of over 950 EBAN readers during
2008/9, each copy of the magazine is read by an average
of 5.7 individuals, implying a total printed issue readership
figure of around 35,000.
Plus...
Out and about at the leading FBOs
Over 800 more copies of our printed issue are provided
for the crew and passenger lounges at 73 FBO facilities
by specific arrangement, with a conservative readership
estimate of 8,000 individuals. Further copies are
distributed at leading trade shows, adding thousands
more to the total.
Plus...
Driving readership by email
On publication of each issue we send an announcement
by email to around 9,000 business aviation professionals,
either operators or key individuals in the business aviation
supply chain. The email has links to each of our major
display advertisers and directs readers to full stories on the
EBAN web site.
Plus...
Our news on the web
Each month our magazine news pages on the web are
viewed by around 5,000 unique visitors, brought to the
site by our email promotions and prominent positioning
in the leading search engines. Top advertisers are listed on
every page.
Plus...
New in 2009: our digital edition
The full edition, with display advertising in all its glory, is
also now available online in digital magazine format, and
linked from our home page. The July edition, by way of
example, received 26,000 page views from 3,600 readers,
and we aim to further boost this readership during 2010.
A completely new bonus, with fully functional email
and web links embedded, at no extra cost for all our
advertisers!
Equals...
The combination of 35,000 single printed copy readers,
8,000 FBO copy readers, 9,000 email recipients, 5,000
web visitors and 3,600 digital edition readers, now provides
the most extensive coverage of European and Middle East
business aviation we have ever been able to offer.*
*Please note that all figures on this page are sourced from the
publisher’s own data, and that the BPA Worldwide audit
applies only to the printed copy distribution figures.
September ’09 : MENA Aerospace Enterprises and Airborne Technologies of Austria
launch partnership in the Middle East to provide airborne survey services
June ’09 : Golfer Sergio Garcia replaces a Hawker
850XP with a Hawker 4000

303 BUY
EBAN
THE
NUMBERS BUY THE
NUMBERS
Owner/operators covered*
* Number of aircraft owner/operators on which EBAN reported in the year
from October 2008 to September 2009. Source: Publisher’s data.
Exclusive news coverage
The headline news in European Business Air News is all about
aircraft owners and operators, their current activities and plans for
the future. The aircraft covered include the whole diversity of business
aviation in its widest sense, whether privately-flown cabin-class
piston twins, utility turbine helicopters, turboprops or business jets.
Geographically, the news remit spans the whole of Europe, Russia and
the Middle East.
EBAN readers find out what their peers, whether collaborators or
competitors, are doing. No other magazine maintains this focus. Some
of the stories we covered during 2009 are illustrated by the pictures at
the foot of each page of this media brochure.
The coverage is completely independent, with no ‘advertorials’ or
product placements, and written by EBAN’s own team. This year again
it includes strong features, ever-popular regional reviews and a full
FBO/handling survey.
In 2010 the airshow coverage is being expanded, responding to
reader requests for a truly useful guide to exhibits, and for digestible
news analysis for those unable to attend for themselves. But more of
this later.
The bottom line is that aircraft owners and operators consistently
find our coverage innovative, interesting and valuable, and that can
only be great news for our advertisers.
Read EBAN in your
preferred format
Printed
Digital
Web
October ’09 : Dubai’s Elite Jets brings two more Falcons into service and
enhances long haul capability
September ’09 : In our Me & My Aircraft report Bel Air
spoke in praise of the AW139

Our plans for 2010
FEBRUARY
FBO Survey 2010
Our annual FBO/handling directory and
results of the reader survey, in which
qualified owner/operators rank facilities
they used in the past year.
Celebrating 200 issues
Join us as we enter our 22nd year with
a retrospective of the first 200 issues of
European Business Air News!
MARCH
Buying with confidence
Online resources, price checking,
dealer reputations, paperwork,
histories and the best
inspections are all important
when buying aircraft.
Italy regional review
Bookings: Jan 25
Recruitment: Jan 26
Materials: Jan 28
Publication: Feb 3
Bookings: Feb 22
Recruitment: Feb 23
Materials: Feb 25
Publication: Mar 3
Power by the hour
The airborne office
APRIL
Examining the variety of schemes to
smooth the cost of aircraft and
engine maintenance
The Baltics (Latvia, Lithuania,
Estonia) regional review
MAY
Onboard telephony and internet
– how good is it really? How to
create a comfortable and effective
workspace whatever your aircraft.
Germany regional review
EBACE preview and
distribution, ILA Berlin preview
Bookings: Mar 22
Recruitment: Mar 23
Materials: Mar 25
Publication: Mar 31
Bookings: Apr 19
Recruitment: Apr 20
Materials: Apr 22
Publication: Apr 28
Passenger and aircraft security
Reducing fuel costs
JUNE
Whether flying to the world’s
hotspots or not, passenger security
is crucial. Which destinations pose a
threat, and steps to stay secure.
Austria regional review
EBACE report
JULY
We are all captives to the cost of
crude oil, but how can fuel costs be
effectively anticipated, monitored and
minimised.
Belgium regional review
Farnborough preview and
distribution
Bookings: May 24
Recruitment: May 25
Materials: May 27
Publication: Jun 2
Bookings: Jun 21
Recruitment: Jun 22
Materials: Jun 24
Publication: Jun 30
October ’09 : Mark Casey and Fastnet executives are
implementing a group ownership scheme
June ’09 : Bulgaria Air ‘screen tests’ ABJ interior design to ensure
maximum charter appeal

Under new management
In for the long haul
AUGUST
Selecting a management company
to fly your aircraft, and weighing
up the pros and cons of making it
available for charter.
Russia regional review
Farnborough show report
Jet Expo preview
SEPTEMBER
Taking your aircraft outside
the comfort zone, selecting
fuel stops and making sure the
paperwork is right.
Finland regional review
Bookings: Jul 19
Recruitment: Jul 20
Materials: Jul 22
Publication: Jul 28
Bookings: Aug 23
Recruitment: Aug 24
Materials: Aug 26
Publication: Sep 1
Safe flying
Selling with ease
OCTOBER
People and technology: ensuring
top rate training for crews, and
equipping with avionics designed to
keep you safe.
Netherlands regional review
NBAA preview and
distribution
NOVEMBER
Preparing your aircraft for sale
and setting a price. Key factors in
ensuring a speedy and profitable
sale.
Norway regional review
NBAA report
Bookings: Sep 20
Recruitment: Sep 21
Materials: Sep 23
Publication: Sep 29
Bookings: Oct 25
Recruitment: Oct 26
Materials: Oct 28
Publication: Nov 2
DECEMBER
Flags of convenience
Examining the issues around
registering aircraft with ‘offshore’
authorities.
Portugal regional review
MEBA preview and distribution
Bookings: Nov 22
Recruitment: Nov 23
Materials: Nov 25
Publication: Dec 1
May ’09 : Bristow to use Norsk Helikopter acquisition to
expand offshore business in Norway
August ’09 : Stockholm’s Eastair brings a Learjet 45 into service after
winning five-year medical contract

Bringing the air shows
to everyone
For many years EBAN magazine organised the European Business Air
Show, which laid the foundations for the current EBACE Exhibition,
and we currently co-host the biannual Business & General Aviation Day
at Cambridge Airport. So when it comes to aviation exhibitions and
conferences we have a wealth of experience, and a pretty shrewd idea
of what our readers are looking for.
While many owners and operators of business aircraft will take time
to attend the most relevant shows (EBACE and MEBA especially), many
others are quite simply too busy to take time out to travel to exhibitions
no matter how appealing. In 2010 we aim to use our printed and
online resources to bring the exhibitors’ sales messages to the whole
audience throughout Europe and the Middle East.
For four key shows we will be including a concise preview in
the printed EBAN, covering travel arrangements and expected
key announcements and exhibits. This will be backed up by a
comprehensive online guide to exhibitors and their activities to help
plan a visit, as well as thorough coverage of news released at the shows
to catch up afterwards.
Advertisers in the preview editions for each show will benefit from
additional distribution of the printed magazine, links in email news
bulletins, and banners on EBAN’s show resources on the web, as well
as package discount pricing on the preview and report issues when
booked together.
• EBACE: Geneva, Tuesday May
4th to Thursday May 6th
Previewed in the May issue, with
bonus distribution from our booth,
and news reported in June issue
• Farnborough: Monday July
19th to Sunday July 25th
Previewed in the July issue, with
bonus distribution on site, and
news reported in August issue
• NBAA: Atlanta, Tuesday October
19th to Thursday October 21st
Previewed in the October issue,
with bonus distribution on site,
and news reported in November
issue
• MEBA: Dubai, Tuesday December
7th to Thursday December 9th
Previewed in the December issue,
with bonus distribution on site,
and news reported in February
2011 issue
EBAN
EBAN
BUY THE
NUMBERS BUY THE
NUMBERS
41%attend EBACE*
* Proportion of EBAN printed edition readers responding to our survey
who attended EBACE. Source: Publisher’s data.
August ’09 : Wales Air Ambulance ceo Angela Hughes
announces plans to introduce ‘new generation’ EC135
June ’09 : Gainjet and NSS Global Investments intend to build Phenom fleet to
meet Eastern European demand

EBAN
EBAN
BUY THE
NUMBERS BUY THE
NUMBERS
24,033 entries
in the online editions of the three directories
Comprehensive market knowledge
works for EBAN’s advertisers
The publishers of European Business Air News also
produce the leading pocket reference books for
the business aviation industry; the Handbooks of
Business Aviation in Europe and Asia Pacific, and
the Global Business Jet Yearbook.
These include comprehensively researched data
on airports and handlers, charter and maintenance
operators and support industries, as well as data
on the aircraft themselves. The knowledge we
gain by setting high standards in data acquisition
shines through in the editorial coverage in EBAN
and in the thorough and accurate distribution of
the magazine.
The Handbook of Business
Aviation in Europe
The reference book for fixed wing
and rotary business aircraft owners
and operators in Europe and the
Middle East.
www.handbook.aero
The Handbook of Business
Aviation in Asia Pacific
The reference book for fixed wing
and rotary business aircraft owners
and operators in the Asia Pacific
region.
www.handbook.aero
Global Business Jet
Yearbook
The reference book for long range
business jet owners and operators
worldwide.
www.gbjyearbook.com
October ’09 : In our review of Swiss operations Ascent Jet reports increasing
enquiries from operators and brokers
September ’09 : QuickNet Air’s Citation II meets
requirements of rock stars and businessmen

EAGLELOGICALLY FRIENDLY
“FlightSafety training
has been integral
to Bell’s legacy of
accomplishment.”
John Garrison Jr.
President and CEO
Bell Helicopter
“Honda chooses
FlightSafety
because we both
place the highest
emphasis on safety.”
Michimasa Fujino
President and CEO
Honda Aircraft Company
“With the industry’s
broadest product
lineup, no one counts on
FlightSafety more than
Hawker Beechcraft.”
W.W. “Bill” Boisture
Chairman and CEO
Hawker Beechcraft
“At Falcon, teaming
with FlightSafety
reflects our passion
for technology.”
John Rosanvallon
President and CEO
Dassault Falcon Jet
“FlightSafety and
Gulfstream, two aviation
leaders united in a
single goal: safety.”
Joseph T. Lombardo
President
Gulfstream Aerospace
“Bombardier and
FlightSafety share
a commitment to
enhance safety
through innovation.”
Pierre Beaudoin
President and CEO
Bombardier
“The growing number
of Piaggio aircraft
operators benefit
from FlightSafety’s
world-class training and
simulation technology.”
Tom Appleton
President and CEO
Piaggio America
For information, contact Scott Fera, Vice President Marketing 718.565.4774
sales@flightsafety.com flightsafety.com A Berkshire Hathaway company
“At Cessna,
we view
FlightSafety as
a big part of our
value equation.”
Jack Pelton
President and CEO
Cessna Aircraft
“Sikorsky builds
safety into its
design. FlightSafety
trains for it.”
Jeffrey P. Pino
President
Sikorsky Aircraft
The widest range of
advertising options
EBAN’s digital and web editions now allow us to produce
advertising programmes to suit any budget or campaign
requirement.
Display advertising
Leading aircraft manufacturers, flight support specialists, fuel
suppliers, airports and FBOs will be seen regularly gracing the pages
of EBAN. You can choose from our dramatic full pages or part pages
all the way down to small banner style adverts, that will keep your
company in front of our dedicated readership. All display advertising
booked into EBAN appears in our print and digital editions at no
additional charge.
NOT JUST
ECOLOGICAL.
EAGLELOGICAL.
Manufacturers Who Build for Safety
Put Their Trust in Us: FlightSafety
Nobody knows its aircraft better than the manufacturer. Or the profound value of
safety. Just ask Gulfstream, Cessna, Bell or Dassault. HondaJet, Hawker Beechcraft,
Bombardier, Sikorsky or Piaggio. These manufacturers all build safety into their
aircraft – and the world’s best aviation training into the value equation they offer
to their customers. Because a commitment to the most advanced aircraft and
technology must go hand in hand with a zealous commitment to safety. These
leading manufacturers rely on the world leader in aviation training, FlightSafety
International, to provide initial and ongoing aviation training of the highest
standards. Like them, we are focused on customer service. We are committed to
developing the latest technology. And we strive to deliver the total confidence that
comes from training with the best. FlightSafety is proud to serve these manufacturers
and the customers who fly their aircraft – in our common mission to enhance safety.
September ’09 : In our review of twin engine helicopters, Bristow Helicopters
reports a new shuttle service contract
October ’09 : Solid Air reports rising charter demand as EX
EASy and Challenger 850 acquisitions augment fleet

Aircraft for sale
If you have an aircraft for sale, EBAN offers a low cost
option, which brings a colour picture and up to 40
words of text to our print, digital and web editions. It
costs only GB £75 per issue – it’s simple and it works!
Recruitment advertising
If you need specialist business aviation commercial or operations
staff, EBAN provides the most direct route to highly qualified
professionals.
We can place your positions immediately on our web
site and in the next available issue of EBAN magazine – for
a single price based on our standard advertising rates. Our
prices include design and production, if required.
Web campaigns
EBAN’s web sites are used by around 20,000 visitors
each month (source: Google Analytics). We can
offer web banners to appear on every page, or more
specialised promotions.
April ’09 : DC Aviation is planting a tree in Birkirkara for each handling business
transaction in Malta and intends to develop VIP charter.
August ’09 : Germany’s Stuttgarter Flugdienst orders two
Phenom 300s to meet demand

Your contacts
European Business Air News
134 South Street,
Bishop’s Stortford,
Hertfordshire CM23 3BQ
England
Telephone: +44 (0)1279 714505
Facsimile: +44 (0)1279 714519
Web: www.ebanmagazine.com
European Business Air News is published by Stansted News
Limited, a business-to-business publisher which specialises in
closely targeted magazines. The company was established in
1987 and EBAN was one of the earliest titles in the stable.
Mark Ranger, Advertising Manager
Mark is your main contact for advertising,
both in EBAN magazine and on the web site.
Direct line: +44 (0)1279 714509
Email: mark@ebanmagazine.com
Skype: mark.ranger
David Wright, Publisher
Having founded the magazine in 1989,
David has established EBAN as the
‘in-house’ newspaper of the industry
throughout Europe.
Direct line: +44 (0)1279 714502
Email: david@ebanmagazine.com
Rod Smith, Editor
Rod’s broad range of experience as a
journalist ensures EBAN is the ‘must read’
for business aircraft owners and operators
in Europe.
Direct line: +44 (0)1279 714506
Email: rod@ebanmagazine.com
Janet Bell, Circulation/Subscriptions
Janet maintains our circulation database,
ensuring we meet the exacting standards
of our auditors.
Direct line: +44 (0)1279 714515
Email: janet@ebanmagazine.com
Rates and data
Space booked
Four-colour (price per issue)
1-2 3-6 7-11
Insertions Insertions Insertions
Page trim size: A3 (297mm x 420mm)
Artwork sizes Type area (mm) Bleed (mm)
width x depth width x depth
Double page $18,060 $16,262 $14,559
Double magazine page $13,525 $12,264 $10,953
Page $9,988 $9,008 $8,072
Magazine page $7,068 $6,358 $5,687
Half page $5,420 $4,878 $4,373
Junior magazine page $4,258 $3,832 $3,427
Quarter page $3,061 $2,770 $2,479
Front cover solus strip $2,553 $2,355 $2,081
Column centimetre $82.00 $74.00 $66.00
Web banner
$495 per month
Print specification:
European Business Air News is printed sheetfed offset onto coated
stock, saddle stitched and trimmed to A3 size.
Advertising materials should be supplied as QuarkXPress 6.0 files,
with fonts and images at 300dpi. Other digital formats including high
res CMYK pdf or eps files can be accepted, please call for further
information.
Booking conditions:
1. The Publisher reserves the right to refuse,
amend, withdraw or otherwise deal with
all advertisements submitted to him at his
absolute discretion and without explanation.
All advertisements must comply with the
British Code of Advertising, Sales Promotion
and Direct Marketing.
2. The Publisher will not be liable for any
loss or damage consequential or otherwise
occasioned by error, late publication or the
failure of an advertisement to appear from
any cause whatsoever.
3. The Advertiser will indemnify the Publisher
against any damage and/or loss and/or
expense which the Publisher may incur
as a direct or indirect consequence of the
Advertiser’s announcement.
4. The Publisher reserves the right to increase
advertisement rates at any time or to amend
the terms of contract as regards space
or frequency insertion. In such event the
Advertiser has the option of cancelling the
balance of the contract without surcharge.
5. The Publisher reserves the right to refuse
stop-orders, cancellations or transfers unless
they are received not less than ten weeks
before the copy date. The cancellation by
the customer of any advertising after the
booking deadline will incur a cancellation
fee of 100% of the charges that would
be payable if the advertising had been
published.
6. If the Advertiser cancels the balance of a
contract, except in the circumstances stated
in paragraph 4, all unearned series discount
will be surcharged. The Publisher reserves the
right to surcharge in the event of insertions
not being completed within the contractual
period.
7. Where credit facilities are granted,
failure to pay accounts within 30 days
nett from the invoice date will make
Double page 569 x 380 426 x 600
Double mag page 457 x 270
Page 273 x 380 303 x 426
Magazine page 217 x 270
Half page 273 x 187
Junior mag page 161 x 210
Quarter page 106 x 232 – Column
273 x 93 – Strip
161 x 150 – Square
Front page solus strip 237 x 30
Single column Minimum 51 x 50
Web banner
468 x 60 pixels
Agency discount:
Recognised agencies providing finished digital materials may deduct a
commission of 15 per cent from the standard rates.
Bleed positions:
Bleed advertising is available for half page insertions or larger at a five
per cent supplement to the standard rates.
advertising agencies liable to the following
reductions in any commission otherwise
allowed to agencies:-
(a). 5 per cent on the gross rate where the
sum owing has not been paid one month
after the due date.
(b). The full 15 per cent where the sum
owing remains unpaid two months after
due date.
8. Copy must be supplied without application
from the Publisher. In the event of copy
instructions not being received by the copy
date the Publisher reserves the right to repeat
the copy last used.
9. All advertisement orders, amendment and
cancellations are acknowledged. Proof of
posting advertisement instructions will not be
accepted as evidence of receipt.
10. Provided copy is received by the
stipulated copy date, except in the case
of repeat advertisements, the Publisher
will provide proofs if requested and it is
practicable to do so.
11. The Advertiser shall be responsible for
the insurance of all advertisement material
delivered by him to the Publisher and the
Publisher cannot accept any responsibility for
loss or damage.
12. The Publisher reserves the right to destroy
all materials which have been in his custody
for 12 months, provided that the Advertiser
or his agent has not given instructions to the
contrary. The Publisher may exercise this right
without notice.
13. All advertisements due to appear in
European Business Air News will only be
accepted on condition that the Advertiser
warrants that the advertisement does not
in any way contravene the provisions of the
British Control of Misleading Advertisements
Regulations, 1988, and its amendments in
2000 and 2003.