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In this issue: CELEBRATING EXPORT WINNERS - EMA

In this issue: CELEBRATING EXPORT WINNERS - EMA

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By Business NZ’s CEO Phil O’Reilly<br />

The last thing you<br />

need is another<br />

benefit, but...<br />

You know the value<br />

of a meaningful<br />

employee benefits<br />

package in helping<br />

to attract and retain<br />

good employees.<br />

The good news for you is that at<br />

TOWER, we’ve rationalised the<br />

whole process by bringing a wide<br />

range of benefi ts together, making<br />

it simple for you – with one point<br />

of contact to manage an employee<br />

benefi ts package tailored to your<br />

organisation.<br />

We have experience in managing<br />

employee benefi ts solutions for over<br />

300 employers.<br />

You can choose a solution that suits<br />

your organisation by picking a<br />

combination from our wide range<br />

of products including:<br />

▪<br />

▪<br />

▪<br />

▪<br />

Health insurance<br />

Life insurance<br />

<strong>In</strong>come protection<br />

Trauma/Crisis cover<br />

To discuss how we can help you,<br />

contact us on 0800 755 556 (press 3)<br />

or employee.benefits@tower.co.nz<br />

Growth consolidating<br />

Growth is consolidating - <strong>this</strong> could be the main theme of New<br />

Zealand’s economy in mid-winter 2010.<br />

With the darkest days of the global financial downturn behind us,<br />

we’ve been eagerly awaiting the return of the golden weather.<br />

It’s not here yet, but the signs are at least reasonably promising.<br />

Sales are flat in many sectors - a situation that could well continue<br />

until the events of October shake things up.<br />

Many existing businesses weren’t around the last time GST<br />

was increased in 1989 and may be nervous of the impact of the<br />

upcoming GST increase in October.<br />

But in 1989 there wasn’t a big dip in sales, and moreover <strong>this</strong> time<br />

round the GST rise will be offset by tax cuts.<br />

Reductions in personal tax from October will mean more money<br />

in circulation, likely to be good for small businesses and retailers.<br />

The big question will be whether the stimulation of the tax cuts<br />

will be greater than the general buying caution we see now.<br />

<strong>In</strong> any case, New Zealanders’ prosperity is strongly affected by<br />

global events.<br />

By necessity we are an exporting nation, as our population of four<br />

million is too small, by itself, to sustain first world level growth.<br />

The big question will be<br />

whether the stimulation of the<br />

tax cuts will be greater than<br />

general buying caution.<br />

Fortunately, recent export returns have been reasonable even<br />

through the worst of the global economic downturn, and are likely<br />

to continue at least in the medium term.<br />

This year we experienced our first annual trade surplus since 2002.<br />

What’s more, our two largest trading partners, Australia and China,<br />

are in growth mode.<br />

China, which only recently became our second largest trading<br />

partner, occupies a pivotal position in terms of New Zealand’s<br />

economic future.<br />

There is some nervousness about a number of high profile<br />

Chinese attempts to buy New Zealand farms and other assets (despite<br />

similar New Zealand interest and involvement in commercial<br />

enterprises in China).<br />

This is something New Zealand is going to have to work through.<br />

Foreign investment and ownership is the inevitable result of New<br />

Zealand’s high debt levels.<br />

The Government is showing commendable fortitude in seeking to<br />

reduce public debt. Hopefully more businesses and individuals will<br />

follow <strong>this</strong> lead in reducing private debt.<br />

Higher export levels, higher productivity and reduced debt are the<br />

best way to help us invest more in enterprise both here and abroad.<br />

PAGE 12<br />

Business Plus Magazine - Exclusive news, advice, learning and networking

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