<strong>2012</strong> Connie Roehrich, Board Chair More than 10 years ago, we focused on the courageous statement, “Earning trust one relationship at a time”. To do this, we set out to do what’s right for members, taking the time to understand their goals and dreams—and empowering over 400 employees in order to make it happen. At the time, it was a bold promise, but today, it is the foundation of what guides <strong>Affinity</strong> <strong>Plus</strong>. This vision has set the groundwork for why we exist, and is summed up in this statement: “A group of thoughtful, inspired people who are committed to changing the world, one person at a time.” In <strong>2012</strong>, <strong>Affinity</strong> <strong>Plus</strong> remained committed to its member-first philosophy above profit. It was a year of growth for <strong>Affinity</strong> <strong>Plus</strong>— and with growth of any organization, senior leaders were faced with maintaining the strategy, or cutting corners to stay on top of the growth. I am proud to say, we didn’t waiver—and will not. We welcomed 22,929 new members this past year, which is the most new members we’ve seen in our 83 year history. In addition, <strong>Affinity</strong> <strong>Plus</strong> continued to add more jobs in Minnesota by growing from 340 employees in late 2011 to over 450 employees at year-end. We also grew in locations with the addition of a branch in Coon Rapids, as well as expanded and relocated branches in Alexandria and Roseville. Chairwoman’s report Our job as the Board of Directors is to provide overall leadership and governance of the credit union to ensure <strong>Affinity</strong> <strong>Plus</strong> executes the best possible service to our members. <strong>Affinity</strong> <strong>Plus</strong>’s products and services continue to reflect our member-centric model of placing people before profit. In fact, while our peers are looking for ways to reduce service standards or increase fees, we are doing just the opposite—and giving back. In <strong>2012</strong> members waived $1.1 million dollars in fees through the Participation Rewards program. Among 33 of our peer groups, we rank second in total return to the member, which includes return to savers, return to borrowers and overall member service usage. This is a true testament that our earnings are reinvested in programs and services for the greater good of the membership. As we look to 2013, we will continue to develop products and services that benefit members first, before our bottom line, as well as expand into and offer our services to communities in which we can make the most impact, changing lives one member at a time. On behalf of the Board of Directors, we are honored to serve you and look forward to guiding you and <strong>Affinity</strong> <strong>Plus</strong> in 2013. Thank you for your membership, and more importantly your trust in <strong>Affinity</strong> <strong>Plus</strong>.
<strong>2012</strong> President’s report Our Core Values difference We Trust We make a We Value We do what’s right We believe
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