Presentation - Novozymes
Presentation - Novozymes
Presentation - Novozymes
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
2000<br />
2002<br />
2004<br />
2006<br />
2008<br />
2010<br />
2000<br />
2010<br />
Enzymes are Gaining Traction in Detergents<br />
The advantages of<br />
enzymes..<br />
..drive new product<br />
launches..<br />
..increasing the<br />
overall penetration<br />
of enzymes<br />
Wash performance<br />
1000<br />
# of detergents<br />
containing enzymes<br />
launched globally<br />
100%<br />
Share of detergents<br />
with enzymes<br />
Surfactants<br />
Builders<br />
Chemicals<br />
replacement<br />
900<br />
800<br />
700<br />
600<br />
90%<br />
80%<br />
70%<br />
60%<br />
Europe<br />
LATAM<br />
NA<br />
90%<br />
75%<br />
70%<br />
60%<br />
500<br />
50%<br />
AP<br />
Cost stability<br />
400<br />
300<br />
40%<br />
30%<br />
MEA<br />
200<br />
20%<br />
100<br />
10%<br />
Compaction<br />
0<br />
0%<br />
Source: <strong>Novozymes</strong> estimates and Mintel<br />
9
![Novozymes Cellic[®] CTec3 - Secure your plant's lowest total cost](https://img.yumpu.com/50573332/1/184x260/novozymes-cellicar-ctec3-secure-your-plants-lowest-total-cost.jpg?quality=85)
Change language