spending christmas at the white house - Carolina Farm Credit

INDUSTRY
New Partners in Ag Dept.’s
‘Got To Be NC’ campaign
NC Commissioner of Agriculture, Steve Troxler, “rolls out” the new Got To Be NC promotion at Greensboro news conference. On stage with him is
Carolina Farm Credit Director Dr. Alton Thompson, Dean of the College of Agriculture at NC A&T University.
Agriculture Commissioner Steve Troxler got
behind the wheel of a tractor-trailer today to
drive home the message urging consumers to
support North Carolina agriculture.
Troxler drove up to the news conference
at the Piedmont Triad Farmers Market in a
40-foot tractor-trailer outfitted with graphics
for “Got To Be NC,” the department’s
new campaign promoting North Carolina
agricultural products. He was joined at the
event by executives from companies that will
be partnering with the N.C. Department of
Agriculture and Consumer Services in the
campaign: Rick Anicetti, president and CEO
of Salisbury-based Food Lion; Dee Rowland,
purchasing director for K&W Cafeterias, based
in Winston-Salem; and Barbara Saulpaugh,
vice president of Lowes Foods, also based in
Winston-Salem.
“We are fortunate to produce so many
commodities here in the state, which gives
consumers access to the freshest, safest and
highest-quality food products available,”
Troxler said. “Agriculture is our state’s leading
industry. By buying North Carolina agricultural
products, consumers are helping support jobs
across this state, keeping our economy strong.
“Partnerships with grocery stores,
restaurants and other food retailers throughout
the state are essential to the success of our
marketing effort,” Troxler said.
The addition of Food Lion, Lowes
Foods and K&W brings to six the number of
companies that are incorporating the “Got
To Be NC” slogan into their promotional
materials. The others are Golden Corral,
Andy’s Cheesesteaks & Cheeseburgers and
K&S Cafeterias.
The partnership extends to commodity
associations and farm groups including
Carolina Farm Credit, which are promoting
agricultural products on the sides of the 34
trucks the department’s Food Distribution
Division uses to transport U.S. Department
of Agriculture commodities to schools, food
banks and soup kitchens across the state.
The department is also using billboards
across the state to carry the “Got To Be NC”
slogan to consumers.
“There are many reasons to buy North
Carolina products, and we want to be sure
consumers know this and look for these
products where they shop,” Troxler said.
10 | December 2005, Carolina Farm Credit