Plagiarism: Art As Commodity and Strategies for ... - El plagio literario

PSEUDEPIGRAPHY
Pseudepigraphy is the false attribution of a piece of writing to an author. The activity was popular
from the pre-Christian era until the middle ages but declined with the development of bourgeois
society. For hundreds of years authors writing on, for example, Pythagorean theory would routinely
ascribe the piece to Pythagoras himself. Thus a whole body of writing in one area would be accredited
to the earliest or most eminent figure in this area.
Discuss the relationship between pseudepigraphy and plagiarism.
Gustav Metzger in the catalogue to "Art Into Society/Society Into Art" (ICA, London 1974)
ON CONSUMPTION
"Advertising like art is a source of meaning in contemporary society, filling vacuums created
by the decline of other ideologies - religion, politics, family, etc. People are hungry for meaning.
Advertising transforms sheer objects (products, services) into meanings (brands) which consumers
use to help structure their lives and differentiate between brands which otherwise have product
parity.
The commercial message of course is that successful meanings are exchanged in the marketplace
for cash. The aesthetic experience can add to the bottom line." (Peter Cooper and Tina Kaye,
The Art of Consuming, Survey vol.4 Number 3: Market Research Society 1987)
Discuss.
SELECTED BIBLIOGRAPHY
Kathy Acker, Blood and Gut In High School Plus Two, Picador, London 1984.
Harold Bloom, The Anxiety of Influence, OUT, London/Oxford/New York 1973.
Andre Breton, Le Surrealisme et la Peinture, in Patrick Waldberg, Surrealism, Thames and Hudson,
London 1965
William Burroughs and Brion Gysin, The Third Mind, John Calder, London 1979.
John Carlin, 'Absolutely Fresh' in Ferro-Botanica 5, pp.48 - 54, Steel Garden Press, Hoboken, New
Jersey 1986
Guy Debord and Gil Wolman, Methods Of Detournement, included in Situationist International
Anthology, Bureau of Public Secrets, Berkeley 1981.
Desire In Ruins, Catalogue, Transmission Gallery, Glasgow 1987.
David Docherty, Nasties That Cut Directors To The Quick, Guardian, Manchester & London
10/8/87.
Henry Flynt, Blueprint For A Higher Civilisation, Multhipla Edizioni, Milan 1975.
Michel Foucault, What Is An Author? in The Foucault Reader, Peregrine Books, Harmondsworth,
1986
Alfred Jarry, Selected Works, Eyre Methuen, London 1965.
Lautreamont, Maldoror & Poems, trans P. Knight, Penguin, Harmondsworth 1978
Henry Lydiate, The Visual Arts Copyright Handbook, Artlaw Services Limited, London 1973
John Miller, In The Beginning There Was Formica, Artscribe International, March/April 1987