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The Red Papers:<br />

Contents<br />

<br />

<br />

<br />

When David Ogilvy was<br />

the AGA Khan<br />

Your grandmother was right<br />

The necromancers of Madison Avenue<br />

<br />

<br />

<br />

<br />

The world’s oldest<br />

profession: Storytelling<br />

Three dots and a line: A gripping tale of<br />

heartbreak and triumph<br />

The storytelling ape<br />

The neuroscience of story<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

The willing suspension<br />

of disbelief<br />

Perchance to dream<br />

We’re not in Kansas anymore<br />

Music is the literature of the heart<br />

No, Mr. Bond, I want you to die<br />

The golden road to the big aha!<br />

The bitter tears you shed for Bambi<br />

Mr. Spock, you’re fired! It’s only logical<br />

The power of metaphor<br />

Is this the end for Batman and Robin? Tune<br />

in next week<br />

Thanks for the memory<br />

I'll never forget the day you broke my heart<br />

The necromancers fight back

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