Data Warehousing and Analytics Infrastructure at Facebook
Data Warehousing and Analytics Infrastructure at Facebook
Data Warehousing and Analytics Infrastructure at Facebook
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Usage<br />
Types of Applic<strong>at</strong>ions:<br />
– Reporting<br />
Eg: Daily/Weekly aggreg<strong>at</strong>ions of impression/click counts<br />
Measures of user engagement<br />
Microstr<strong>at</strong>egy reports<br />
– Ad hoc Analysis<br />
Eg: how many group admins broken down by st<strong>at</strong>e/country<br />
– Machine Learning (Assembling training d<strong>at</strong>a)<br />
Ad Optimiz<strong>at</strong>ion<br />
Eg: User Engagement as a function of user <strong>at</strong>tributes<br />
– Index Gener<strong>at</strong>ion etc.
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