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2011 Lifetimes of Achievement cover story (Palo Alto ... - Avenidas

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Cover Story<br />

<strong>Avenidas</strong><br />

acknowledges<br />

seniors with<br />

<strong>2011</strong> Lifetime<br />

<strong>of</strong> <strong>Achievement</strong><br />

Awards<br />

<strong>Avenidas</strong> acknowledges<br />

seniors with <strong>2011</strong> <strong>Lifetimes</strong> <strong>of</strong><br />

<strong>Achievement</strong> Awards<br />

Engagement,<br />

ingenuity<br />

and service<br />

Each year, <strong>Palo</strong> <strong>Alto</strong> nonpr<strong>of</strong>it <strong>Avenidas</strong> honors senior<br />

citizens age 65 and older who’ve made significant<br />

contributions to the community, pr<strong>of</strong>essionally<br />

and through volunteer service.<br />

This year, the honorees are former Mayor Jim<br />

Burch <strong>of</strong> <strong>Palo</strong> <strong>Alto</strong>, career-adaptation expert Betsy<br />

Collard <strong>of</strong> Mountain View, environmental and education<br />

volunteer Jan Fenwick <strong>of</strong> Los <strong>Alto</strong>s Hills,<br />

Foothill College Celebrity Speaker Series Director<br />

Dick Henning <strong>of</strong> Mountain View, League <strong>of</strong> Women<br />

Voters leader Veronica Tincher <strong>of</strong> <strong>Palo</strong> <strong>Alto</strong> and<br />

senior-housing advocates Bill and the late Carolyn<br />

Reller <strong>of</strong> <strong>Palo</strong> <strong>Alto</strong>.<br />

The honorees will be celebrated at a public reception<br />

Sunday, May 15, from 3 to 5 p.m. at a garden<br />

party at a local home. The event is sponsored by<br />

<strong>Avenidas</strong>, <strong>Palo</strong> <strong>Alto</strong> Weekly and <strong>Palo</strong> <strong>Alto</strong> Online.<br />

Tickets can be purchased for $75 by contacting<br />

<strong>Avenidas</strong> at 650-289-5445 or online at www.avenidas.org.<br />

Proceeds from the reception benefit senior<br />

programs at <strong>Avenidas</strong>. ■<br />

photographs by Veronica Weber<br />

by Karla Kane<br />

BE T S Y CO L L A R D<br />

HIGH-TECH CAREER PIONEER<br />

Growing up, Betsy Collard moved 19 times and went to 21 different<br />

schools. Adaptability was important.<br />

Throughout her years <strong>of</strong> service, Collard<br />

has worked tirelessly to help others adapt to<br />

changes in the ever-evolving world <strong>of</strong> Silicon<br />

Valley, in addition to her roles as community<br />

volunteer and educational administrator.<br />

Collard moved to California from New<br />

York during high school, attended Scripps<br />

College in southern California and then went<br />

to grad school (studying counseling) at Stanford<br />

University, which subsequently hired her<br />

as assistant dean <strong>of</strong> women. She was working<br />

as acting dean <strong>of</strong> students when, in 1965, a<br />

new University <strong>of</strong> California campus, set in<br />

the coastal redwood forests <strong>of</strong> Santa Cruz,<br />

opened.<br />

“I was the token woman,” she said <strong>of</strong> being<br />

<strong>of</strong>fered the position <strong>of</strong> associate director<br />

<strong>of</strong> student affairs. “It was an incredible time,<br />

being part <strong>of</strong> something brand new, with wonderful<br />

pr<strong>of</strong>essors. It was exhilarating.”<br />

But two years later she was moving on<br />

again, getting married and moving to Mountain<br />

View. In 1967 she took a job with the<br />

State <strong>of</strong> California, working as a career counselor<br />

in <strong>Palo</strong> <strong>Alto</strong>.<br />

The electronics industry (as the developing<br />

field <strong>of</strong> computer technology was then<br />

known) was new. Companies needed workers<br />

and part <strong>of</strong> Collard’s job was to help career<br />

seekers gain the skills and networking they<br />

needed to match the opportunities opening<br />

up in Silicon Valley.<br />

“I was interested in helping people, not<br />

computers,” she said. It just so happened that<br />

she was in the right place at the right time —<br />

and had the right kind <strong>of</strong> flexible thinking<br />

— to work successfully with emerging tech<br />

companies and the people who sought jobs<br />

with them.<br />

“I learned a lot,” she said. “I worked with<br />

people from high-school dropouts to Stanford<br />

PhDs. With people who were having to<br />

change careers and with ones who needed<br />

training,” she said. She helped usher some<br />

who were skilled at abstract thinking, such as<br />

graduates with music degrees, into the field<br />

<strong>of</strong> computers.<br />

In 1979 Collard moved on again, this time<br />

to the Resource Center for Women (later<br />

renamed Career Action Center), which was<br />

originally set up by a group <strong>of</strong> Stanford-educated<br />

women to help other women re-enter<br />

the workforce.<br />

Collard worked with tech companies including<br />

Sun Microsystems, HP and AT&T to<br />

develop guidelines. She eventually published<br />

“The High-Tech Career Book” to help introduce<br />

newcomers to the corporate world.<br />

As companies turned toward outsourcing<br />

in the 1980s and ‘90s, Collard also coined<br />

the phrase “career self-reliance” to describe<br />

the responsibility individuals need to take in<br />

their careers, as corporations could no longer<br />

be counted on to promise long-term employment.<br />

Though the concept first was criticized<br />

for the way it shifted responsibility from corporation<br />

to worker, the idea is now prevalent.<br />

“Now it is commonly accepted, but when<br />

we introduced it, it was viewed as revolutionary<br />

and widely adopted across the country,”<br />

she said.<br />

Collard retired after 20 years with the Career<br />

Action Center when her husband died.<br />

But in 1999, her alma mater came knocking<br />

once again.<br />

Collard became Stanford’s director <strong>of</strong><br />

alumni-volunteer relations, helping to recruit<br />

volunteers out <strong>of</strong> Stanford’s thousands <strong>of</strong> successful<br />

alumni and bring them into service<br />

roles for the school.<br />

Collard, now 71, <strong>of</strong>ficially retired four<br />

years ago.<br />

She keeps busy, volunteering for the Community<br />

School <strong>of</strong> Music and Arts in Mountain<br />

View, where she interviews students and<br />

writes pr<strong>of</strong>iles for the school’s website.<br />

After serving on many boards and committees<br />

(including the Mountain View School<br />

Board, the <strong>Palo</strong> <strong>Alto</strong> chapter <strong>of</strong> the American<br />

Red Cross, the Mountain View Human Relations<br />

Commission and the Day Worker Center<br />

<strong>of</strong> Mountain View), “It’s nice to do direct<br />

service and not sit in a meeting,” she said.<br />

Despite an honorary doctorate from Golden<br />

Gate University and several lifetime-achievement<br />

awards, Collard named her son (a San<br />

Francisco doctor) and her three grandchildren<br />

as her proudest achievements. And, still in<br />

(continued on page 18)<br />

Page 16 • May 6, <strong>2011</strong> • <strong>Palo</strong> <strong>Alto</strong> Weekly

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