2011 Lifetimes of Achievement cover story (Palo Alto ... - Avenidas
2011 Lifetimes of Achievement cover story (Palo Alto ... - Avenidas
2011 Lifetimes of Achievement cover story (Palo Alto ... - Avenidas
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Cover Story<br />
<strong>Avenidas</strong><br />
acknowledges<br />
seniors with<br />
<strong>2011</strong> Lifetime<br />
<strong>of</strong> <strong>Achievement</strong><br />
Awards<br />
<strong>Avenidas</strong> acknowledges<br />
seniors with <strong>2011</strong> <strong>Lifetimes</strong> <strong>of</strong><br />
<strong>Achievement</strong> Awards<br />
Engagement,<br />
ingenuity<br />
and service<br />
Each year, <strong>Palo</strong> <strong>Alto</strong> nonpr<strong>of</strong>it <strong>Avenidas</strong> honors senior<br />
citizens age 65 and older who’ve made significant<br />
contributions to the community, pr<strong>of</strong>essionally<br />
and through volunteer service.<br />
This year, the honorees are former Mayor Jim<br />
Burch <strong>of</strong> <strong>Palo</strong> <strong>Alto</strong>, career-adaptation expert Betsy<br />
Collard <strong>of</strong> Mountain View, environmental and education<br />
volunteer Jan Fenwick <strong>of</strong> Los <strong>Alto</strong>s Hills,<br />
Foothill College Celebrity Speaker Series Director<br />
Dick Henning <strong>of</strong> Mountain View, League <strong>of</strong> Women<br />
Voters leader Veronica Tincher <strong>of</strong> <strong>Palo</strong> <strong>Alto</strong> and<br />
senior-housing advocates Bill and the late Carolyn<br />
Reller <strong>of</strong> <strong>Palo</strong> <strong>Alto</strong>.<br />
The honorees will be celebrated at a public reception<br />
Sunday, May 15, from 3 to 5 p.m. at a garden<br />
party at a local home. The event is sponsored by<br />
<strong>Avenidas</strong>, <strong>Palo</strong> <strong>Alto</strong> Weekly and <strong>Palo</strong> <strong>Alto</strong> Online.<br />
Tickets can be purchased for $75 by contacting<br />
<strong>Avenidas</strong> at 650-289-5445 or online at www.avenidas.org.<br />
Proceeds from the reception benefit senior<br />
programs at <strong>Avenidas</strong>. ■<br />
photographs by Veronica Weber<br />
by Karla Kane<br />
BE T S Y CO L L A R D<br />
HIGH-TECH CAREER PIONEER<br />
Growing up, Betsy Collard moved 19 times and went to 21 different<br />
schools. Adaptability was important.<br />
Throughout her years <strong>of</strong> service, Collard<br />
has worked tirelessly to help others adapt to<br />
changes in the ever-evolving world <strong>of</strong> Silicon<br />
Valley, in addition to her roles as community<br />
volunteer and educational administrator.<br />
Collard moved to California from New<br />
York during high school, attended Scripps<br />
College in southern California and then went<br />
to grad school (studying counseling) at Stanford<br />
University, which subsequently hired her<br />
as assistant dean <strong>of</strong> women. She was working<br />
as acting dean <strong>of</strong> students when, in 1965, a<br />
new University <strong>of</strong> California campus, set in<br />
the coastal redwood forests <strong>of</strong> Santa Cruz,<br />
opened.<br />
“I was the token woman,” she said <strong>of</strong> being<br />
<strong>of</strong>fered the position <strong>of</strong> associate director<br />
<strong>of</strong> student affairs. “It was an incredible time,<br />
being part <strong>of</strong> something brand new, with wonderful<br />
pr<strong>of</strong>essors. It was exhilarating.”<br />
But two years later she was moving on<br />
again, getting married and moving to Mountain<br />
View. In 1967 she took a job with the<br />
State <strong>of</strong> California, working as a career counselor<br />
in <strong>Palo</strong> <strong>Alto</strong>.<br />
The electronics industry (as the developing<br />
field <strong>of</strong> computer technology was then<br />
known) was new. Companies needed workers<br />
and part <strong>of</strong> Collard’s job was to help career<br />
seekers gain the skills and networking they<br />
needed to match the opportunities opening<br />
up in Silicon Valley.<br />
“I was interested in helping people, not<br />
computers,” she said. It just so happened that<br />
she was in the right place at the right time —<br />
and had the right kind <strong>of</strong> flexible thinking<br />
— to work successfully with emerging tech<br />
companies and the people who sought jobs<br />
with them.<br />
“I learned a lot,” she said. “I worked with<br />
people from high-school dropouts to Stanford<br />
PhDs. With people who were having to<br />
change careers and with ones who needed<br />
training,” she said. She helped usher some<br />
who were skilled at abstract thinking, such as<br />
graduates with music degrees, into the field<br />
<strong>of</strong> computers.<br />
In 1979 Collard moved on again, this time<br />
to the Resource Center for Women (later<br />
renamed Career Action Center), which was<br />
originally set up by a group <strong>of</strong> Stanford-educated<br />
women to help other women re-enter<br />
the workforce.<br />
Collard worked with tech companies including<br />
Sun Microsystems, HP and AT&T to<br />
develop guidelines. She eventually published<br />
“The High-Tech Career Book” to help introduce<br />
newcomers to the corporate world.<br />
As companies turned toward outsourcing<br />
in the 1980s and ‘90s, Collard also coined<br />
the phrase “career self-reliance” to describe<br />
the responsibility individuals need to take in<br />
their careers, as corporations could no longer<br />
be counted on to promise long-term employment.<br />
Though the concept first was criticized<br />
for the way it shifted responsibility from corporation<br />
to worker, the idea is now prevalent.<br />
“Now it is commonly accepted, but when<br />
we introduced it, it was viewed as revolutionary<br />
and widely adopted across the country,”<br />
she said.<br />
Collard retired after 20 years with the Career<br />
Action Center when her husband died.<br />
But in 1999, her alma mater came knocking<br />
once again.<br />
Collard became Stanford’s director <strong>of</strong><br />
alumni-volunteer relations, helping to recruit<br />
volunteers out <strong>of</strong> Stanford’s thousands <strong>of</strong> successful<br />
alumni and bring them into service<br />
roles for the school.<br />
Collard, now 71, <strong>of</strong>ficially retired four<br />
years ago.<br />
She keeps busy, volunteering for the Community<br />
School <strong>of</strong> Music and Arts in Mountain<br />
View, where she interviews students and<br />
writes pr<strong>of</strong>iles for the school’s website.<br />
After serving on many boards and committees<br />
(including the Mountain View School<br />
Board, the <strong>Palo</strong> <strong>Alto</strong> chapter <strong>of</strong> the American<br />
Red Cross, the Mountain View Human Relations<br />
Commission and the Day Worker Center<br />
<strong>of</strong> Mountain View), “It’s nice to do direct<br />
service and not sit in a meeting,” she said.<br />
Despite an honorary doctorate from Golden<br />
Gate University and several lifetime-achievement<br />
awards, Collard named her son (a San<br />
Francisco doctor) and her three grandchildren<br />
as her proudest achievements. And, still in<br />
(continued on page 18)<br />
Page 16 • May 6, <strong>2011</strong> • <strong>Palo</strong> <strong>Alto</strong> Weekly