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2012-13 California DECA Chapter Success Planner

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ABOUT <strong>DECA</strong> <br />

WHAT IS <strong>DECA</strong>? <br />

Founded in 1946, <strong>DECA</strong> is a 501(c)(3) not-­‐for-­‐profit student organization with more than 185,000 high <br />

school members, 4,500 advisors, and 15,000 postsecondary collegiate division members around the <br />

world. The student members of <strong>DECA</strong> are smart, dedicated individuals already actively involved in <br />

preparing for successful careers in marketing, finance, hospitality and management. <strong>California</strong> <strong>DECA</strong> is a <br />

member association of National <strong>DECA</strong> with over 3,500 members. <br />

<strong>DECA</strong>'S MISSION AND VALUES <br />

Mission Statement: <br />

<strong>DECA</strong>’s mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and <br />

management. <br />

Values: <br />

<strong>DECA</strong>’s core values and attributes are competence, innovation, integrity and teamwork. These values <br />

are central to <strong>DECA</strong>’s mission and purpose in classrooms around the world. <br />

<strong>DECA</strong>'S GUIDING PRINCIPLES <br />

<strong>DECA</strong>’s eight guiding principles are organized around the organization’s emblem, the <strong>DECA</strong> Diamond. <br />

The inner four points of the <strong>DECA</strong> Diamond represent the guiding principles which address the purpose <br />

of <strong>DECA</strong>’s comprehensive learning program: <br />

• Integrates into Classroom Instruction <br />

• Applies Learning <br />

• Connects to Business <br />

• Promotes Competition <br />

The outer four points of the <strong>DECA</strong> Diamond address the results of <strong>DECA</strong>’s comprehensive learning <br />

program. <strong>DECA</strong> prepares the next generation to be: <br />

• Academically Prepared <br />

• Community Oriented <br />

• Professionally Responsible <br />

• Experienced Leaders <br />

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