2012-13 California DECA Chapter Success Planner
2012-13 California DECA Chapter Success Planner
2012-13 California DECA Chapter Success Planner
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ABOUT <strong>DECA</strong> <br />
WHAT IS <strong>DECA</strong>? <br />
Founded in 1946, <strong>DECA</strong> is a 501(c)(3) not-‐for-‐profit student organization with more than 185,000 high <br />
school members, 4,500 advisors, and 15,000 postsecondary collegiate division members around the <br />
world. The student members of <strong>DECA</strong> are smart, dedicated individuals already actively involved in <br />
preparing for successful careers in marketing, finance, hospitality and management. <strong>California</strong> <strong>DECA</strong> is a <br />
member association of National <strong>DECA</strong> with over 3,500 members. <br />
<strong>DECA</strong>'S MISSION AND VALUES <br />
Mission Statement: <br />
<strong>DECA</strong>’s mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and <br />
management. <br />
Values: <br />
<strong>DECA</strong>’s core values and attributes are competence, innovation, integrity and teamwork. These values <br />
are central to <strong>DECA</strong>’s mission and purpose in classrooms around the world. <br />
<strong>DECA</strong>'S GUIDING PRINCIPLES <br />
<strong>DECA</strong>’s eight guiding principles are organized around the organization’s emblem, the <strong>DECA</strong> Diamond. <br />
The inner four points of the <strong>DECA</strong> Diamond represent the guiding principles which address the purpose <br />
of <strong>DECA</strong>’s comprehensive learning program: <br />
• Integrates into Classroom Instruction <br />
• Applies Learning <br />
• Connects to Business <br />
• Promotes Competition <br />
The outer four points of the <strong>DECA</strong> Diamond address the results of <strong>DECA</strong>’s comprehensive learning <br />
program. <strong>DECA</strong> prepares the next generation to be: <br />
• Academically Prepared <br />
• Community Oriented <br />
• Professionally Responsible <br />
• Experienced Leaders <br />
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