A Culinary Journey through Europe

April 2014
Product of the
Year in Hungary
HAJDÚ Grill Cheese
September 2014
MagyarBrands
Most popular traditional
Hungarian brands
with the Hungarian government. It practically
means that the government recognised
the effort our group made in the past
25 years. We are really proud of this document.
EBJ: What are your target markets?
Gyula Tráj: About 30% of our products are sold
on the domestic market. Of our exports, 80%
goes to Arabic countries, such as Saudi Arabia,
Lebanon, Jordan, the UAE, Iraq, Kuwait, Syria,
Qatar and Bahrain. There, we sell mainly to
wholesalers. The remaining 20% is for the EU,
in particular Germany, the Netherlands, Spain,
Greece and Romania, as well as Kosovo, Macedonia,
Montenegro, the USA and Taiwan. Supermarket
and hypermarket chains are also our
customers.
EBJ: Where do you see Kőröstej Group in the
coming years?
Gyula Tráj: Growth is a key word. We’d like to
expand the HAJDÚ brand within Hungary and
strengthen its position on export markets. Right
now, it’s more popular on foreign markets. Inside
the company, we have a lot of consolidation
work before us. We want to align the entire
group for innovation and growth. We also plan
to examine our processes and figure out
how to get the most out of it.
OCtober 2014
November 2014
Gold Medal, HAJDÚ
Labneh
Competition of Hungarian
cheese producers with 98
points out of 100
Gold Medal, HAJDÚ Grill Cheese and
Silver Medal, HAJDÚ Labneh
Käsiade – Austrian Cheese
Olympics. Chosen from
among 450 products
from 12 countries by
42 jury members,
this award only
recognizes cheeses of
the highest quality
Kőröstej Kft.
Népfürdő u. 22.
Building “B”, 9th Floor
1138 Budapest
Hungary
+36 1 349 3521
+36 1 340 5439
mail@korostej.hu
www.korostej.hu
www.european-food-journal.com
www.european-food-journal.com