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WHAT WE DO 1. Tax Free Shopping: a key service for customers and an essential tool for merchants Global Blue Tax Free Shopping allows shoppers to reclaim the VAT or GST they’ve paid on their shopping in foreign countries. As the most recognised brand in tax free shopping that’s trusted by travellers, merchants that display the Global Blue Tax Free Shopping logo benefit from our strong brand equity. What’s more, merchants who offer Global Blue Tax Free Shopping are not only able to provide tax refunds to existing customers, but also attract new ones, through our worldwide marketing capabilities. We’re also digitising all of our tax free systems to be not just the world’s largest tax refund offer, but also the most efficient. Digital Tax Free Shopping, the new standard in tax refunds, will make the process as seamless as swiping a credit card. 50% Of all luxury goods sold in the world are purchased in connection with travel 16 million The number of tax free transaction we handle each year 2. Currency Choice: total price transparency for international shoppers Currency Choice is Global Blue’s dynamic currency conversion service that allows international shoppers to pay in their home currency, instead of the local currency, at the point of purchase. With Currency Choice, international shoppers get to see the price of their purchases in their home currency, and that’s the exact amount that will appear on their credit card statement back home. No surprises, no complex calculations, and no confusion: offering transparency and real choice for the traveller. Currency Choice enables merchants to offer their customers total peace of mind when making purchases away from home, which has been proven to increase consumer spending. Coupled with the attraction of increased sales, Currency Choice also provides merchants with a commission on every transaction. 6 million The number of Currency Choice transactions made each year 33% The average amount merchants save on credit card costs by using Currency Choice 3. Market Intelligence: the ultimate in international shopper insights At Global Blue we have spent the last 30 years tracking foreign customer spending patterns and behaviour. We know where each of the world’s nations shops and what they like to buy. As more travellers become members of Global Blue through our website and digital tax free programme, we’re able to combine transactional data with detailed customer information to produce unparalleled levels of marketing intelligence. Add to this the trend data we’re able to gather through our dedicated staff on the ground in the world’s most important traveller economies, and you understand why Global Blue’s intelligence offer is truly unique. Italy Russian customers have quickly progressed from demanding overt branding to more subtle labels. We’ve been able to advise fashion clients of this change, ahead of the curve. Germany The rapid rise of German kitchenware products amongst the Chinese is something that has been discovered by having Chinese natives on staff. We’ve helped our merchants re-direct their promotional activities and rapidly drive sales
4. Advertising & Awareness: targeted global marketing at an affordable price Traditionally pushing your brand to international customers is extremely expensive, a luxury that only the wealthiest brands can afford. Today, Global Blue has a cost-effective solution. We’ve created three powerful, targeted media platforms in which merchants can advertise to international audiences at a fraction of the cost of conventional channels. Our SHOP magazines are the travellers shopping bible. We produce over 3,2 million of them, in 80 editions, and distribute them across 28 countries. Upon arrival at the hotel, travellers are presented with our guide and can quickly and easily see what local retailers have to offer. Packed with first-class editorial and features, and in two formats - Luxury and Style - there’s even more opportunity for merchants to target their audience. Our brand new website – www.global-blue.com – enables us to establish a never-ending dialogue with our customers, offering a number of mobile applications that will literally guide travellers to merchants’ doors. Once at the destination the traveller can use our smart phone app, iSHOP, to find the stores with those particular goods that they are looking for, and to get direction to find the shortest route to go there. 37 destinations Worldwide coverage of our multi-channel media and advertising formats 5. Direct Promotions: speak to travellers at every stage of their journey We’re rolling out Global Blue information points in travel agents across key markets in Russia, the Middle East and Asia. As travellers decide on their next destination, they’ll be able to interact with merchants’ brands, providing a level of timeliness that has never been possible before. What’s more, merchants have the opportunity to interact with travellers through every stage of their journey thanks to Global Blue’s wide range of paper-based and digital promotional tools. Customer catalogues, brand-specific shopping guides, VIP invites and even shopping tours, have all proven to drive sales. 300% Sales volume increase produced by a direct promotion campaign for a major UK luxury department store 1364% ROI of a direct promotional campaign for a famous shoe brand 6. One Interface: the global transactions standard With our years of experience handling complex tax free transactions, we’ve learnt how difficult it is to get retail technologies to work efficiently with one another, and how inflexible the processing of payment card transactions can be. Global Blue’s One Interface is a software application that seamlessly integrates payment systems, payment terminals, stock management systems, banks and acquirers and valueadded services such as tax refund and dynamic currency conversion. Travellers and merchants enjoy quick and efficient transactions, while standardised processes make it easy for merchants to expand operations to new countries without prohibitive investments in front-end technology. Burberry In collaboration with EPICOR, Burberry’s global point of sale system, Global Blue has rolled-out One Interface in 38 countries. 7. The Global Blue Academy: a world of learning on your doorstep We have years of experience dealing with shoppers from all over the world, so we’ve introduced The Global Blue Academy, to help train merchants how best to engage with, and sell to, an ever-growing international shopper base. Our courses cover everything from cultural understanding and insights into when and where different nationalities shop, to more practical information on how to sell profit-generating products such as Tax Free Shopping and Currency Choice. 3X World-renowned department store tripled Chinese tourist business in 18 months by integrating a structured Global Blue Academy training programme for their sales staff. 8. Global Blue Consultancy: the business edge for international expansion With a global network of retail experts, no company is better placed to advise merchants on how to attract international shoppers and how to expand into new markets. From HR and property to marketing, technology and finance, our consultants provide expert advice every step of the way.
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