Newsletter #2

View from the
Bridge
2014 has been a great year for KUK – Not only did we celebrate the milestone of 35 years
serving the UK and Irish markets, we achieved record results, Launched several new product
lines, expanded and enhanced our facilities, increased our headcount by another 6%, to
mention just a few key points.
So let’s take a look at some of the above in more detail.
Results
Although there are still a few trading
days of December, our results to this
point show that we have achieved a
turnover in excess of £190m against
our plan of £189m (our previous year
was £149m). This 25% in growth
overall has mainly been driven by the
Construction and Engine products
which sold in excess of our plan.
However Tractor & Groundcare and
Parts are both very close to their plans
and showed good growth over the
previous year
Tractor & Groundcare
Overall, KUK achieved retail sales ahead of our plan, and we grew sales by 15%
compared to the previous year. This is all the more impressive when you consider
that the tractor market was quite weak, which resulted in an increase in our market
share. Ride on mower sales were very strong due to an extended season and
improving market. RTV sales were hampered by the later than scheduled arrival of
the new RTV X900’s.
Wholesale deliveries will be just shy of the plan, but 14% higher than 2013.
Tractor & Groundcare products delivered a turnover of £49m against a plan of
£48.5m, which compares to £43m in 2013.