24.12.2014 Views

Download PDF - The Australian Workers Union

Download PDF - The Australian Workers Union

Download PDF - The Australian Workers Union

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

FRONTLINE NEWS ► TASMANIA<br />

Two haul trucks on the road leading<br />

out of the mine pit at Savage River<br />

in Tasmania. RIGHT: AWU member<br />

Mal Jago is featured in the campaign.<br />

BELOW: AWU National Secretary<br />

Paul Howes addresses a community<br />

rally in Burnie, Tasmania.<br />

TASMANIA<br />

TASMANIAN MINING<br />

AD CAMPAIGN<br />

A television advertising<br />

campaign has helped raise the<br />

profile of the AWU’s Our Tarkine,<br />

Our Future campaign.<br />

AWU Tasmania Branch<br />

Secretary Ian Wakefi eld said the<br />

advertisements ran nationally on<br />

Sky News and across Tasmania on<br />

Southern Cross Television.<br />

“<strong>The</strong> Our Tarkine, Our Future<br />

advertisements were made inhouse,<br />

featuring real mine workers<br />

from Savage River and Rosebery,”<br />

Ian said. “<strong>The</strong> ads tell the story of<br />

Tasmania’s rich mining history, and<br />

they bust the myth that the Tarkine<br />

region is a pristine wilderness.<br />

“<strong>The</strong> Tarkine region contains<br />

areas of spectacular wilderness,<br />

but it also contains areas that<br />

are being mined right now and<br />

have been in the past. Families<br />

have been living and working<br />

in this part of Tasmania for<br />

generations, and these people<br />

deserve a say in the future of their<br />

communities.”<br />

Ian said the advertising<br />

campaign had been timed to take<br />

advantage of football-fi nal week<br />

celebrations.<br />

“<strong>The</strong> Tasmanian advertisements<br />

ran during the Brownlow Medal<br />

count and on Grand Final day to<br />

maximimise attention. We also ran<br />

some print advertisements in local<br />

papers, and even set up a card<br />

table at the Burnie Show.<br />

Ian said over 6500 signed<br />

the campaign petition, which was<br />

presented to Federal Environment<br />

Minister Tony Burke in November.<br />

You can see the advertisement<br />

featuring AWU members Mal<br />

Jogo, Frances Deed, Brad Walsh<br />

and Justin Grave on the Our Tarkine,<br />

Our Future campaign web site, at:<br />

www.ourtarkineourfuture.org.au<br />

www.awu.net.au THE AUSTRALIAN WORKER 41

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!