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FRONTLINE NEWS ► TASMANIA<br />
Two haul trucks on the road leading<br />
out of the mine pit at Savage River<br />
in Tasmania. RIGHT: AWU member<br />
Mal Jago is featured in the campaign.<br />
BELOW: AWU National Secretary<br />
Paul Howes addresses a community<br />
rally in Burnie, Tasmania.<br />
TASMANIA<br />
TASMANIAN MINING<br />
AD CAMPAIGN<br />
A television advertising<br />
campaign has helped raise the<br />
profile of the AWU’s Our Tarkine,<br />
Our Future campaign.<br />
AWU Tasmania Branch<br />
Secretary Ian Wakefi eld said the<br />
advertisements ran nationally on<br />
Sky News and across Tasmania on<br />
Southern Cross Television.<br />
“<strong>The</strong> Our Tarkine, Our Future<br />
advertisements were made inhouse,<br />
featuring real mine workers<br />
from Savage River and Rosebery,”<br />
Ian said. “<strong>The</strong> ads tell the story of<br />
Tasmania’s rich mining history, and<br />
they bust the myth that the Tarkine<br />
region is a pristine wilderness.<br />
“<strong>The</strong> Tarkine region contains<br />
areas of spectacular wilderness,<br />
but it also contains areas that<br />
are being mined right now and<br />
have been in the past. Families<br />
have been living and working<br />
in this part of Tasmania for<br />
generations, and these people<br />
deserve a say in the future of their<br />
communities.”<br />
Ian said the advertising<br />
campaign had been timed to take<br />
advantage of football-fi nal week<br />
celebrations.<br />
“<strong>The</strong> Tasmanian advertisements<br />
ran during the Brownlow Medal<br />
count and on Grand Final day to<br />
maximimise attention. We also ran<br />
some print advertisements in local<br />
papers, and even set up a card<br />
table at the Burnie Show.<br />
Ian said over 6500 signed<br />
the campaign petition, which was<br />
presented to Federal Environment<br />
Minister Tony Burke in November.<br />
You can see the advertisement<br />
featuring AWU members Mal<br />
Jogo, Frances Deed, Brad Walsh<br />
and Justin Grave on the Our Tarkine,<br />
Our Future campaign web site, at:<br />
www.ourtarkineourfuture.org.au<br />
www.awu.net.au THE AUSTRALIAN WORKER 41