London Tourism Report 2012-13.pdf

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2.1 OVERSEAS VISITOR’S REASONS FOR VISITING Chart 6. London overseas visits, nights and spend by purpose of visit 2012 100% 6% 5% 7% 1% 5% 8% 75% 16% 32% 23% 27% 20% 50% 15% 25% 47% 40% 49% 0 Spend Nights Visits Holiday Business VFR Study Other Source: Office for National Statistics/International Passenger Survey Business visitors to London account for 27% of expenditure, their high daily expenditure being twice the level of holiday visitors. The sector is also characterised by a relatively low average length of stay (4.7 nights vs. all average of 6.1 days), meaning they contribute a relatively modest 15% of London’s 94.3 million nights. The average stay of VFR visitors (8.6 days) is much longer than the average, hence their one–third contribution to the nights total. It’s a low value category, with the majority of VFR visitors excluding hotel accommodation, and therefore its associated cost, from their itineraries. LONDON & PARTNERS LONDON TOURISM REPORT 16
2.2 OVERSEAS VISITORS’ AGE PROFILE London enjoys strong appeal throughout all age groups from 16 through to 64, although the 25–44 year old age group accounts for one half of all overseas visitors. Even at the extremities of the age spectrum, there are still significant volumes of tourists. There were approximately 750,000 visitors aged over 65 in 2012, while there were around half a million visitors aged under 15. Table 13. Overseas visitor profile by age and purpose 2012 0–15 16–24 25–34 35–44 45–54 55–64 65+ Business n/a 2% 25% 36% 27% 8% 2% Holiday 4% 17% 25% 22% 19% 9% 4% Other 2% 15% 25% 21% 21% 11% 6% Study 5% 55% 25% 9% 4% 1% n/a VFR 2% 13% 26% 18% 17% 16% 8% Total visitors 3% 13% 25% 24% 20% 10% 5% Source: Office for National Statistics/International Passenger Survey LONDON & PARTNERS LONDON TOURISM REPORT 17
Page 1 and 2: TOURISM REPORT 2012/13
Page 3 and 4: HEADLINES FOR LONDON IN 2012 LONDON
Page 5 and 6: 1.1 LONDON IN A GLOBAL CONTEXT Lond
Page 7 and 8: 1.2 PROFILE OF VISITORS TO LONDON L
Page 9 and 10: 1.2 PROFILE OF VISITORS TO LONDON C
Page 11 and 12: 2.0 INTERNATIONAL VISITORS TO LONDO
Page 13 and 14: 2.0 INTERNATIONAL VISITORS TO LONDO
Page 15: 2.1 OVERSEAS VISITORS’ REASONS FO
Page 19 and 20: 2.4 TRANSPORT USED BY OVERSEAS VISI
Page 21 and 22: 3.0 DOMESTIC VISITORS TO LONDON VFR
Page 23 and 24: 3.2 DOMESTIC VISITORS: VISIT PATTER
Page 25 and 26: 4.1 LONDON’S LINKS TO THE REST OF
Page 27 and 28: 4.1 LONDON’S LINKS TO THE REST OF
Page 29 and 30: 5.0 LONDON’S HOTEL INDUSTRY The L
Page 31 and 32: 5.1 LONDON’S HOTELS BY SIZE Londo
Page 33 and 34: 5.1 OCCUPANCY AND ROOM RATES Since
Page 35 and 36: 5.2 FUTURE HOTEL DEVELOPMENTS AND P
Page 37 and 38: 6.0 LONDON VISITOR ATTRACTIONS AND
Page 39 and 40: 6.2 ATTRACTION ATTENDANCE Following
Page 41 and 42: 6.3 LONDON’S THEATRES Musicals ar
Page 43 and 44: 7.0 THE VALUE OF LONDON’S TOURISM
Page 45 and 46: 8.1 SOLID PROSPECTS IN LONG HAUL MA

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