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NEO BANGALORE

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INVESTMENT<br />

OPPORTUNITY:<br />

<strong>NEO</strong> <strong>BANGALORE</strong><br />

23<br />

About Artha<br />

With over 300 acres of land & 3,500 crores of projects under development, Artha is<br />

South India's fastest growing real estate company. Artha is synonymous with building<br />

homes and thereby creating wealth for its customers. Artha has quickly changed the<br />

face of the realty market and has become a household name in Bangalore and Chennai. It<br />

has entrenched itself deeply as a company that provides innovative concepts and<br />

imperiously crafted homes across locations and price segments. Artha has won many<br />

accolades and has been conferred the Power Brand status by the prestigious Brand<br />

Finance Institute, UK.<br />

One of the biggest reasons for Artha's success is the value-added deals that it o ers its<br />

customers and their expertise in bringing together multiple partners and get the best<br />

out of each of them all for the bene t of their end consumers.<br />

Artha's Ideals include<br />

True Value<br />

The bulwark of their brand, e orts are taken to ensure that customers can blindly trust<br />

Artha to get the best possible value for their money. Their product experts scout out the<br />

hidden gems in the real estate market for their customers, they consider factors like the<br />

cost of the home, design and amenities and more importantly capital appreciation. The<br />

legal team puts the project through and ensures legal clearances and bank approvals so<br />

that customers have the ability to reserve a home with just a swipe of a credit card.<br />

True Value for Developers<br />

The developer and builder community places an equal amount of value and trust on<br />

Artha to market its products. This is because Artha o ers developers holistic, end-toend<br />

solutions in marketing their projects, in addition to developing its own projects. Not<br />

only does the Artha team help de ne the concept, but it also advises builders on pricing,<br />

design and architectural considerations and marketing aspects in addition to actually<br />

selling the homes. In fact, the Artha team works closely with the developer to tailormake<br />

a marketing plan that spans a variety of media, to deliver results.<br />

Summary Indian opportunity The Bangalore Boom<br />

The new Bangalore<br />

<strong>NEO</strong> Bangalore<br />

About Artha O er FAQ S

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