Visual Identity Standards Booklet PDF - The Co-operative
Visual Identity Standards Booklet PDF - The Co-operative
Visual Identity Standards Booklet PDF - The Co-operative
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Welcome to this little book about<br />
our big brand. How our new identity<br />
evolved and why we need it.<br />
1<br />
From time to time an organisation like ours needs to take<br />
a hard look at itself, what we stand for, and where we want<br />
to be in the future.<br />
When any business decides to revisit its identity there will<br />
inevitably be a lot of soul-searching.<br />
Our brand identity is about far more than simply the design<br />
of our logo and what we apply it to.<br />
Knowing why is important for everyone across our<br />
businesses.<br />
After all, this is everyone’s business.
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