Globalization of User-Interface Design for the Web - Aaron Marcus ...

International Organization for Standardization, ISO 7001:
Public Information Symbols, , The American National
Standards Institute (ANSI), Geneva, Switzerland, 1990.
International Organization for Standardization, ISO 7001:
Public Information Symbols: Amendment 1, The American
National Standards Institute (ANSI), Geneva, Switzerland,
1993.
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The University of Chicago Press, Chicago, 1980. Lakoff and
Johnson analyze the metaphors in speech and argue that
thinking is fundamentally based on spatial metaphors.
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User Groups: Evaluation Strategies and Defining
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10 pp., in preparation. Discusses cultural diversity in user
interface design.
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of rhetorical tropes and applies them to a visual-verbal
narrative.
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