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The new Golf GoLf rEMAInS GoLf. In the 1970s, a factory security guard was in for a surprise when he stopped Wilfried Bork from Volkswagen Quality Assurance. Opening the luggage compartment of the suspicious Golf 1 revealed a grinning Manfred Saake. The mystery was soon solved: In those days they lacked a vibration track, yet Bork and Saake were searching for a specific driving noise. And as a result, Saake wound up in the luggage compartment. 8 · Volkswagen Golf
This amusing anecdote from the development of the Golf is but one charming example of many similar stories, any of which could also explain the special spirit of the Golf at Volkswagen. Today every market introduction of a new Golf also involves high-technology quality assurance during the development and production of components such as engines, transmissions, seats or suspension parts. For example, sound designers determine hundreds of precise sound patterns for the new Golf 7. Luckily this is now possible without having to sit in the luggage compartment. Yet this journey approximately 40 years ago remains the foundation of an unequalled success story: The Volkswagen Golf. That is also why people automatically speak of the Golf class when referring to the compact segment. 2010 Three great designers met to discuss the "Golf Generations". Giorgio Giugiaro, Hartmut Warkuß and Walter de Silva. They were responsible for creating the most stylistically important Golf generations – I, IV and VI. Giugiaro and Warkuß delivered the genes, namely the fundamental design and defined the Golf's DnA. These were the notes orchestrating the Golf's song of success. De Silva and his team interpret the current "Sound“ of this icon. Modern, forward-looking, attractive. In other words, this is the recipe for the success of the Golf generations: Designers use Giugiaro's score as an orientation aid, yet repeatedly offer new surprises with ground-breaking sound variations. Giorgio Giugiaro is the perfect person to ask about the birth of the Golf. 2011 In an interview with skriptmanufaktura, the customer magazine belonging to Volkswagen's "Die Gläserne Manufaktur", he discussed the spirit of the brand: "I can still remember the day when I met all of the company's first-class engineers and each of them presented their outstanding expertise in their own special area: Lighting, engines, windows, etc. Everyone expected us to recreate a new version of the Beetle. Yet when they saw the drawings of the future Golf, they strove to retain the spirit of that design by attempting to omit certain details without neglecting the safety aspect." More information about the new Golf is available at: www.volkswagen.de/golf went so far as to identify millions of Golf drivers as an entire "Golf Generation" in his bestseller with the same name. In the USA, the "rabbit" is also regarded as a style icon of certain periods. Golf is cult. One which constantly reinvents itself and in doing so retains the potential to remain the cult vehicle of tomorrow. That is why the Golf has gone on to become the generation-spanning embodiment of a modern understanding of mobility. The "Golf" model name is not an allusion to the exclusive lawn sport, instead it refers to the "Gulf Stream". This also explains why numerous Volkswagen models such as the Passat or Santana are also named after winds. So: Hoist the sales. Because the Golf 7 will soon be celebrating its premiere. And the seventh major launch will redefine the quality and comfort standards of its class with absolute precision. Higher quality than ever. The matching lifestyle products for the Golf 7 accompany the market introduction: Giugiaro set up a car gallery at his design company, Italdesign, in Moncalieri. Among the exhibits on display: The special edition of a four-door Golf GT. Today, the most successful Volkswagen of all time simultaneously represents a lifestyle spanning multiple decades. The author, Florian Illies, The latest coup in this impressive success story: The Golf 7. The seventh Golf generation aims to continue to strengthen the foundation on which this claim was built. A new design, a new space concept and state-of-the-art technologies combine to form the perfect balance. To drive a Golf is to live the Golf lifestyle. Volkswagen Golf · 9
Page 1: New look. New collections. New life
Page 4 and 5: Volkswagen - Just like us. The Life
Page 6 and 7: Lifestyle online shop The Volkswage
Page 8 and 9: marker seeMore Scan the image with
Page 12 and 13: 01 fUNCTIoN Streetwear for everyday
Page 14 and 15: 06 07 2,000 waterproof 2,000 mm bre
Page 16 and 17: 09 fUNCTIoN The inside of the jacke
Page 18 and 19: 13 14 DETAILS The world's most famo
Page 20 and 21: 17 fUNCTIoN The mood changes - and
Page 22 and 23: 20 21 seam seal windproof breathabl
Page 24 and 25: 23 24 25 23 Golf tube scarf, multi-
Page 26 and 27: 28 fUNCTIoN Times change - at the p
Page 28 and 29: 35 36 fUNCTIoN Relaxing music: Two
Page 30 and 31: 42 one bag, many options: 01 Serves
Page 32 and 33: Beetle checked scarf Page 42, Men's
Page 34 and 35: An interview with Kristin Boese Rid
Page 36 and 37: 01 02 03 01 Beetle headphones For t
Page 38 and 39: 06 07 DETAILS Stainless steel look
Page 40 and 41: 13 Axles: TITUS raw Bushing: 89A (D
Page 42 and 43: 16 17 18 16 Men's "Will we ever kil
Page 44 and 45: 22 23 24 22 Men's Beetle Harrington
Page 46 and 47: 26 27 26 Ladies' Beetle leather jac
Page 48 and 49: 30 NOTE One of many casual styling
Page 50 and 51: 48 · Volkswagen up! Ladies' up! po
Page 52 and 53: 01 02 03 NOTE The up! design salt a
Page 54 and 55: 07 08 NOTE A thrilling concept for
Page 56 and 57: 13 14 13 up! cushion Simple. And si
Page 58 and 59: 18 DETAILS The blue date and time d
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20 20 Men's up! T-shirt This is exa
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23 24 25 23 Men's up! softshell jac
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26 FUNCTION Can be folded up and ea
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29 30 29 Ladies' up! T-shirt Fresh,
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Men's GTI padded gilet Page 75, GTI
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01 02 01 GTI sports bag Full speed
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06 07 06 GTI mug Adrenaline in your
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11 GTI chronograph Page 81 11 Men's
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15 16 17 15 Men's GTI sweat jacket
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21 Men's GTI jeans Page 73 NOTE Swi
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24 24 Ladies' GTI velour jacket A s
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28 29 30 28 Ladies' GTI polo shirt
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marker seeMore Scan the image with
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84 · Volkswagen Classic
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01 DETAILS The exceptionally soft l
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04 04 Scarf The perfect wrap-up: Th
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07 08 07 Compact wallet A classic w
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12 FUNCTION Opening the two hinges
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16 17 16 T-shirt Absolute Karmann G
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DETAILS The design highlights inclu
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98 · Volkswagen R Ladies' R hooded
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100 · Volkswagen R 01
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windproof 04 05 breathable 06 water
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eathable quick dry breathable quick
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11 12 NOTE The R hooded shirt for t
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17 18 NOTE You can conveniently ord
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110 · Volkswagen R-Line Ladies' R-
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01 DetaiL Casual functionality: The
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04 05 04 Men's R-Line polo shirt To
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07 08 116 · Volkswagen R-Line
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118 · Volkswagen Children Children
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01 02 03 01 Mick Mechanic soft toy
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06 Children's "Trade Sister" Beetle
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10 10 Bulli tent Let’s go Camping
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16 NOTE All of the models shown on
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20 21 22 Miniature cars for major f
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26 27 26 Children's road map On a t
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32 33 34 NOTE Jump around! A quick
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37 38 39 40 37 Rear seat organiser
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44 45 46 DETAILS Not only for commu
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51 52 DETAILS An eye-catcher: The c
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56 57 58 56 Children's Golf "Power
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62 62 Children's "Love Bug" tunic T
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67 68 67 Children's "Dakar" polo sh
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70 DETAILS Make way - here I come:
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Black wallet Page 157, Marine tie P
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01 FUNCTION Whether on the back sea
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06 06 Fountain pen An innovation fr
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Natural beauty: Leather accessories
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12 13 NOTE The length of the belt c
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Men's business shirt Page 168, Belt
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160 · Volkswagen Collection 01
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04 05 DETAILS Understated brown pat
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08 164 · Volkswagen Collection
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11 12 11 Men's padded jacket Volksw
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14 15 14 Men's pullover A pullover
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17 18 NOTE The USB stick has a 4 GB
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23 24 25 172 · Volkswagen Collecti
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27 174 · Volkswagen Collection
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Index Men's clothing Page Jackets B
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Index Bags and travel 2 slot card c
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Size tables Men Men's shoes Ladies
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www.volkswagen-lifestyle.de
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