Airport Strategic Planning Outline of Introduction
Airport Strategic Planning Outline of Introduction
Airport Strategic Planning Outline of Introduction
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Strengths, Weaknesses,<br />
Opportunities, & Threats<br />
Miami example:<br />
• Present<br />
Positive: Strengths<br />
• Strong Traffic, Major Transfer Hub<br />
• Pr<strong>of</strong>itable<br />
Negative: Weaknesses<br />
• Volatile Traffic, Dominant Client (American AL)<br />
• Old Facilities, Limited Site<br />
• Future<br />
Positive: Opportunities<br />
• Growth <strong>of</strong> South American Economies<br />
Negative: Threats<br />
• Competitive airports; Fickleness <strong>of</strong> Major Client<br />
<strong>Airport</strong> Systems <strong>Planning</strong> & Design / RdN ©<br />
Identifying Risks<br />
• Competition<br />
International <strong>Airport</strong>s: Atlanta, Orlando...<br />
Regional <strong>Airport</strong>s: Hollywood/Ft. Lauderdale…<br />
• Dependence on Major Client with Alternatives<br />
Great financial demands -- US$ 3 Billion<br />
Long-term commitment <br />
• Change in Airline Industry Structure<br />
Shifting Airline Alliances<br />
New Airlines (Jet Blue, etc)<br />
<strong>Airport</strong> Systems <strong>Planning</strong> & Design / RdN ©
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