Who sets the agenda? - Dr Phil Harris
Who sets the agenda? - Dr Phil Harris
Who sets the agenda? - Dr Phil Harris
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European<br />
Journal of<br />
Marketing<br />
35,9/10<br />
1124<br />
Table I.<br />
The initial public<br />
<strong>agenda</strong><br />
Issues<br />
Percentage<br />
International issues and foreign policy 28.56<br />
Economy 27.81<br />
Unemployment 25.14<br />
Crisis of institutions and values 5.10<br />
Criminality and illegal immigrants 4.02<br />
Education 3.00<br />
Health and social welfare 2.43<br />
O<strong>the</strong>r social issues (e.g. drugs) 1.78<br />
Environment and life quality 1.64<br />
O<strong>the</strong>r issues 0.51<br />
Source: Mendrinou (1999, p. 55)<br />
Issues<br />
Front page<br />
cm 2<br />
Editorial<br />
cm 2<br />
Comment<br />
cm 2<br />
News cover<br />
cm 2<br />
Table II.<br />
The aggregate press<br />
<strong>agenda</strong><br />
International issues and foreign<br />
policy<br />
50,299.15<br />
(1)<br />
O<strong>the</strong>r issues 11,811.15<br />
(2)<br />
Health and social welfare 10,515.15<br />
(3)<br />
Criminality and illegal immigrants 10,178.8<br />
(4)<br />
Economy 7,736.25<br />
(5)<br />
Education 3,032.55<br />
(6)<br />
Environment and life quality 2,366.5<br />
(7)<br />
Unemployment 2,305<br />
(8)<br />
O<strong>the</strong>r social issues (e.g. drugs) 2,278.2<br />
(9)<br />
Crisis of institutions and values 2,019.4<br />
(10)<br />
16,446.75<br />
(1)<br />
1,934.7<br />
(3)<br />
2,206.35<br />
(2)<br />
1,603.9<br />
(5)<br />
1,443.85<br />
(6)<br />
865.85<br />
(8)<br />
1,023.25<br />
(7)<br />
541.8<br />
(9)<br />
376.75<br />
(10)<br />
1,648.55<br />
(4)<br />
156,332.1<br />
(1)<br />
8,942.05<br />
(2)<br />
6,765.6<br />
(3)<br />
6,674.4<br />
(4)<br />
2,047.8<br />
(6)<br />
1,081.5<br />
(10)<br />
1,087.95<br />
(9)<br />
1,789.6<br />
(7)<br />
1,152.7<br />
(8)<br />
3,940.5<br />
(5)<br />
913,546.9<br />
(1)<br />
232,687.9<br />
(2)<br />
125,464.25<br />
(4)<br />
144,515.5<br />
(3)<br />
70,533.45<br />
(5)<br />
68,904<br />
(6)<br />
67,018.7<br />
(7)<br />
24,006.05<br />
(10)<br />
34,830.1<br />
(9)<br />
56,939.8<br />
(8)<br />
European elections 17,148.3 6,653.25 61,037.3 439,933.35<br />
Note: Column rankings in brackets
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