Oil Spill Risk Communications

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Risk and External Stakeholders Risk is the product of the probability of a hazard resulting in an adverse event, times the severity of the event pathway analysis Risk = Hazard + Outrage (Peter Sandman) Low correlation between a risk’s “hazard” (how much harm it’s likely to do) and its “outrage” (how upset it’s likely to make people). Lack of clarity around controversial issues can lead to higher perceptions of risk and feelings of outrage by stakeholders
Behavioral Science Dr. Vincent Covello Trust factors in high stress situations (assessed in first 30 seconds) Research shows that public concerns typically are based 95 percent on perceptions and only five percent on facts. People’s behavior usually is predicated on perceptions – often misperceptions – that differ substantially from reality (facts).
Page 1 and 2: Ann Hayward Walker ahwalker@seaco
Page 3 and 4: Crisis Communica1ons Communicati
Page 5 and 6: AMPERA Report: Risk Communica1on
Page 7 and 8: Public Percep1ons Marine Board,
Page 9: Social Science Research Human
Page 13 and 14: Social Media: use during two d
Page 16 and 17: Eastern Shore of Virginia Peni
Page 18 and 19: Interac1ve Survey
Page 20 and 21: On a scale of 0 -‐ 7 (0
Page 22 and 23: During a Response • Is this
Page 24 and 25: Real-‐Time Priori1es Load p
Page 26 and 27: Media Stakeholders

Oil Spill Risk Communications

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