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A Community Strategy for Barnsley 2011 - 2015 - Barnsley Council ...

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A <strong>Community</strong><br />

<strong>Strategy</strong> <strong>for</strong><br />

<strong>Barnsley</strong><br />

<strong>2011</strong> - <strong>2015</strong><br />

progress through partnership


Contents<br />

Contents<br />

Introduction 3<br />

Background 4<br />

The New <strong>Community</strong> <strong>Strategy</strong> 5<br />

The principles 5<br />

The vision 5<br />

The priorities and catalysts <strong>for</strong> change 5<br />

Ensuring the wellbeing of <strong>Barnsley</strong> 6<br />

A new <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> 6<br />

The Priorities and Catalysts <strong>for</strong> Change -<br />

A closer look 7<br />

Growing a 21st Century Economy 7<br />

The context 7<br />

Why this priority is important <strong>for</strong> <strong>Barnsley</strong> 7<br />

What we want to achieve 8<br />

What success will look like 8<br />

Growing a 21st century relationship between<br />

citizens, voluntary/community sector and<br />

public sector agencies and organisations 9<br />

The context 9<br />

Why this priority is important <strong>for</strong> <strong>Barnsley</strong> 9<br />

What we want to achieve 10<br />

What success will looklike 11<br />

A low carbon future 11<br />

The context 11<br />

Why this is important <strong>for</strong> <strong>Barnsley</strong> 12<br />

What we want to achieve 12<br />

What success will look like 12<br />

Digital <strong>Barnsley</strong> 13<br />

Context 13<br />

Why this is important <strong>for</strong> <strong>Barnsley</strong> 13<br />

What we want to achieve 14<br />

What success will look like 14<br />

Equality and Fairness 15<br />

<strong>Community</strong> <strong>Strategy</strong> -<br />

Delivery and Per<strong>for</strong>mance 16<br />

Summary 18<br />

Front cover photograph: Timm Cleasby<br />

2<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


Introduction<br />

Introduction<br />

The new <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong>-<strong>2015</strong> has been<br />

developed by ‘One <strong>Barnsley</strong>’ (<strong>Barnsley</strong>'s Local Strategic<br />

Partnership) in response to the ever changing financial and policy<br />

context we now find ourselves part of, and in which we will<br />

continue to work in partnership over the next 4 years.<br />

The new strategy builds on a history of strong partnership<br />

working in <strong>Barnsley</strong>. It also builds on the progress that One<br />

<strong>Barnsley</strong> has already made over a number of years towards<br />

achieving the long-term vision <strong>for</strong> the borough as "a successful,<br />

uniquely distinctive 21st century market town at the centre<br />

of a Borough that offers prosperity and a high quality of life<br />

<strong>for</strong> all."<br />

Photograph:Timm Cleasby<br />

Although there is no longer a statutory requirement to produce a<br />

Sustainable <strong>Community</strong> <strong>Strategy</strong>, all One <strong>Barnsley</strong> board members<br />

(shown below) and other partner organisations, remain committed<br />

to delivering the new <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> over the<br />

next four years. They all agree that, against a backdrop of reduced<br />

resources and changing policy landscape, partnership working is<br />

even more important now than ever be<strong>for</strong>e.<br />

One <strong>Barnsley</strong> Board partners<br />

<strong>Barnsley</strong> Hospital NHS<br />

Foundation Trust<br />

South Yorkshire<br />

Fire and Rescue<br />

<strong>Barnsley</strong><br />

Metropolitan<br />

Borough <strong>Council</strong><br />

<strong>Barnsley</strong> and Rotherham<br />

Chamber<br />

of Commerce<br />

<strong>Barnsley</strong> <strong>Community</strong> and<br />

Voluntary Network<br />

Job Centre Plus<br />

<strong>Barnsley</strong> College<br />

South Yorkshire<br />

Police<br />

barnsley<br />

BOARD<br />

South & West Yorkshire<br />

Partnership<br />

Foundation Trust<br />

NHS <strong>Barnsley</strong><br />

Stagecoach<br />

University of Huddersfield<br />

<strong>Barnsley</strong> Campus<br />

3<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


Background<br />

Background<br />

The Sustainable <strong>Community</strong> <strong>Strategy</strong> (SCS) <strong>for</strong> <strong>Barnsley</strong> 2008-<br />

2020 was developed and agreed by One <strong>Barnsley</strong> in 2008, in<br />

line with the requirements of the Local Government and Public<br />

Involvement in Health Act 2007. The Local Area Agreement<br />

(2008-11) was the statutory 3 year delivery plan <strong>for</strong> the<br />

strategy, with the priorities, measures and targets agreed with<br />

partners and central government.<br />

<strong>Barnsley</strong>'s SCS 2008-2020 set out the strategic vision <strong>for</strong><br />

<strong>Barnsley</strong> as "A successful, uniquely distinctive 21st century<br />

market town at the centre of a borough that offers<br />

prosperity and a high quality of life <strong>for</strong> all." This vision was<br />

complemented by a commitment to 11 ambitions <strong>for</strong> the<br />

borough and set the context <strong>for</strong> the 11 outcomes within the<br />

Local Area Agreement.<br />

Significant work to achieve these outcomes has been<br />

progressed through One <strong>Barnsley</strong> over the past 3 years.<br />

Successes have included:<br />

• <strong>Barnsley</strong> is a safer place to live with a decrease in overall<br />

levels of crime and adult re-offending rates.<br />

• Improvements in education attainment at all key stages<br />

especially foundation and GCSE.<br />

• Above target provision of af<strong>for</strong>dable homes.<br />

• <strong>Barnsley</strong> is a more sustainable Borough with an increase in<br />

the recycling of household waste.<br />

It is accepted however, that the SCS was developed in a very<br />

different financial and policy context to that in which we find<br />

ourselves in <strong>2011</strong>.<br />

To better reflect the new environment we are now working in,<br />

and to take account of emerging policy and the reduction in<br />

capacity, One <strong>Barnsley</strong> has developed a new community<br />

strategy. This new strategy will focus on a number of reduced<br />

priorities, catalysts <strong>for</strong> change and streamlined delivery<br />

mechanisms, which will reflect those things that partners need<br />

to work better together on over the next 4 years, <strong>2011</strong>-<strong>2015</strong>.<br />

4<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


The New <strong>Community</strong> <strong>Strategy</strong><br />

The New<br />

<strong>Community</strong><br />

<strong>Strategy</strong><br />

The principles<br />

The priorities and catalysts <strong>for</strong> change<br />

Critical to becoming a 21st century market town will be our<br />

ability to work together to:<br />

• grow a 21st century economy in the borough; and to<br />

• grow a 21st century relationship between citizens,<br />

voluntary/community groups and public sector<br />

agencies and organisations within <strong>Barnsley</strong>.<br />

One <strong>Barnsley</strong> has agreed that the <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> the<br />

borough will reflect the following key principles:<br />

• Partnership working is even more important than be<strong>for</strong>e,<br />

with the role of One <strong>Barnsley</strong> crucial to this.<br />

• One <strong>Barnsley</strong> will focus on the things it can do better<br />

together.<br />

• The new strategy reflects a smaller number of things that<br />

partners will concentrate and work jointly on, over the next<br />

4 years.<br />

The vision<br />

There remains a firm commitment from partners to achieving<br />

the strategic vision <strong>for</strong> <strong>Barnsley</strong> as "A successful, uniquely<br />

distinctive 21st century market town at the centre of a<br />

borough that offers prosperity and a high quality of life <strong>for</strong><br />

all."<br />

Achieving this vision will involve taking advantage of <strong>Barnsley</strong>'s<br />

existing assets and capabilities, developing these to make the<br />

borough a thriving and unique place to live, work, visit and<br />

trade; providing an imaginative public realm, arts, culture and<br />

urban living. It will become a hub of creativity and digital<br />

capability with a thriving green economy within the digital<br />

region.<br />

Work to deliver these two key priorities will ensure that in the<br />

future we create the right environment <strong>for</strong> more private sector<br />

growth to increase the boroughs employment levels, building<br />

the populations skill base whilst encouraging a more<br />

enterprising culture. We will work in partnership with the private<br />

sector to ensure our urban centres are vibrant, pleasant and<br />

attractive to inward investors.<br />

We will also build strong relationships where the emphasis is on<br />

working together and mutual support, rather than dependency<br />

and blame. This approach will be embedded in our work with<br />

children, young people, families and communities which will<br />

result in more resilient communities with strong social networks<br />

and active citizens taking responsibility <strong>for</strong> their own wellbeing.<br />

These will be communities where people have been inspired to<br />

get out and work together to solve problems with support from<br />

public agencies, rather than being dependant upon them.<br />

Both these key priorities will be delivered within the context of a<br />

rapidly changing digital and low carbon world that offers unique<br />

opportunities <strong>for</strong> <strong>Barnsley</strong>. The development and use of low<br />

carbon technologies will provide opportunities to develop a<br />

thriving green economy in <strong>Barnsley</strong>, whilst progress on the<br />

digital agenda will not only help with the growth of a 21st<br />

century economy, but will also support the changing relationship<br />

between citizens and public sector organisations, through<br />

improved connectivity and communications.<br />

Creating a low carbon future and a 21st century digital<br />

<strong>Barnsley</strong> will there<strong>for</strong>e be seen as <strong>Barnsley</strong>'s two key "catalysts<br />

<strong>for</strong> change" and <strong>Barnsley</strong> is currently well placed to capitalise<br />

on both these to provide a unique competitive advantage.<br />

5<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


The New <strong>Community</strong> <strong>Strategy</strong><br />

Ensuring the wellbeing of <strong>Barnsley</strong><br />

To enable us to effectively drive <strong>for</strong>ward improvements in<br />

relation to the two key priorities and two catalysts <strong>for</strong> change<br />

we must ensure that progress on issues such as health,<br />

education, skills, cohesion, community safety, child poverty and<br />

the quality of life and wellbeing of <strong>Barnsley</strong>'s people is<br />

maintained and improved on in the future. Only if this is done<br />

will the full potential of <strong>Barnsley</strong>'s economic growth be realised,<br />

enabling the borough to continue to be “a great place to live”.<br />

One <strong>Barnsley</strong>'s per<strong>for</strong>mance management arrangements will<br />

take into account the need to monitor progress on these<br />

wellbeing issues over the next 4 years. This will help mitigate<br />

against the impact of the current financial crisis and drive<br />

<strong>for</strong>ward the changes necessary to achieve <strong>Barnsley</strong>'s vision as a<br />

21st century market town.<br />

A New <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong><br />

21st Century Market Town<br />

Digital<br />

Future<br />

Growing a 21st<br />

Century Economy<br />

Growing a 21st Century Relationship Between Citizens,<br />

Voluntary/<strong>Community</strong> Sector and Public Sector Organisations<br />

Low<br />

Carbon<br />

Future<br />

jobs - skills - enterprise<br />

sharing assets - local integrated services - co-production -<br />

volunteering - community resilience<br />

6<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


The Priorities and Catalysts <strong>for</strong> Change<br />

The Priorities<br />

and Catalysts<br />

<strong>for</strong> Change<br />

a closer look<br />

Growing a 21st century economy<br />

The Context<br />

Significant progress has been made over the past few years<br />

with the successful delivery of a number of major regeneration<br />

schemes across the borough. However, despite these<br />

developments a number of crucial challenges remain.<br />

Structural changes that have taken place in the local economy<br />

has resulted in job losses in older traditional industries and<br />

there has been a large increase in the working age population<br />

who are not engaged in <strong>for</strong>mal employment. Many of these<br />

people have limited skills, are dependent on benefits and rely<br />

heavily upon council and other public services. In addition to<br />

this the recent reduction in public sector expenditure is already<br />

having a major impact on economic development and<br />

regeneration work.<br />

There are, however, some important and ambitious opportunities<br />

<strong>for</strong> <strong>Barnsley</strong> to exploit. These include its sense of place and<br />

community, its position in two City Regions, and its good<br />

connectivity within the region and beyond. Other opportunities<br />

include the potential of the digital and knowledge based<br />

economy, looking to low carbon futures, the scope to improve<br />

the area’s visitor economy through better operation of its<br />

cultural assets (to attract visitors and spend) and the increasing<br />

diversification of the economy as a whole, via the development<br />

of small and medium enterprises (SME's)<br />

In order to address the challenges and to maximise these and<br />

other opportunities, it will be essential to work in partnership to<br />

deliver a suite of priorities and key interventions, complete<br />

major regeneration projects, target business development and<br />

growth, and link new and existing jobs more effectively to local<br />

people. All of this is needed to grow a 21st Century economy.<br />

Why this priority is important <strong>for</strong> <strong>Barnsley</strong>.<br />

Growing a 21st century economy by building on the<br />

opportunities available and addressing the challenges identified,<br />

is not just important, it is critical to <strong>Barnsley</strong>’s future and that of<br />

its residents. It is critical because:<br />

• We have an undersized economy which is too small <strong>for</strong> the<br />

size of the working age population.<br />

• We have an over reliance on Sheffield and Leeds <strong>for</strong> higher<br />

paid “professional” jobs.<br />

• There is an imbalance in the local economy, characterised<br />

by a significant proportion of public sector jobs and an over<br />

reliance on other jobs eg, construction, retail and low value<br />

added manufacturing, all of which are affected by seasonal<br />

variations.<br />

• In some communities there is intergenerational<br />

unemployment, combined with above average youth<br />

unemployment levels.<br />

• Much of the SME private sector economy is uncompetitive<br />

and trades only locally. Unless this is addressed, there will<br />

remain an inability to create the necessary job growth to<br />

sustain <strong>Barnsley</strong>’s needs.<br />

• We lose a disproportionate amount of disposable income to<br />

other areas.<br />

• There is a lack of serviced employment land available to<br />

inward investors and indigenous company growth.<br />

• Low skill levels result in low paid employment opportunities<br />

<strong>for</strong> residents and skills shortages <strong>for</strong> businesses.<br />

• Weaknesses in the current provision of transport by road<br />

and rail.<br />

7<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


The Priorities and Catalysts <strong>for</strong> Change<br />

What we want to achieve<br />

We will develop a focused set of key interventions which will<br />

include:<br />

• Supporting the transition to a more private sector led<br />

economy.<br />

• A smaller list of priorities that are both place and<br />

programme based. Key priority areas are the development<br />

of <strong>Barnsley</strong>'s Urban Centre, incorporating the delivery of the<br />

<strong>Barnsley</strong> Markets project and Court House Campus. Also<br />

the regeneration and growth of the <strong>Barnsley</strong> Dearne, and<br />

the development of employment clusters in strategic<br />

locations across the borough.<br />

• Creating an investment fund: made up of a 1:10<br />

public/private sector ratio.<br />

• Inspiring a more enterprising culture, including working with<br />

communities, schools, Further Education and Higher<br />

Education Institutions to increase self employment and<br />

improve business start-up rates. This needs to include:<br />

- Enhanced incubation provision to support an increase in<br />

business start-ups so as to maximise business growth<br />

potential.<br />

- The continued provision of Account Management and<br />

coaching/mentoring support to maintain and grow new<br />

businesses and markets.<br />

- Increased levels of inward investment.<br />

- Targeted improvement to city region connectivity to<br />

enable access to external employment and learning<br />

opportunities.<br />

What success will look like<br />

• <strong>Barnsley</strong> will have a diverse retail sector including the<br />

number, range and quality of outlets, with an emphasis on<br />

the independent sector, including market traders. This will<br />

provide an associated boost to the visitor economy.<br />

• A competitive and diverse private sector economy that is<br />

accommodated in fit <strong>for</strong> purpose and modern buildings will<br />

exist, and will provide the necessary job growth to meet<br />

future job needs.<br />

• A higher number of new businesses will exist, including<br />

increased VAT registered business stock and resulting<br />

employment, which is equivalent to regional levels.<br />

• A higher skilled, competitive and well paid work<strong>for</strong>ce that<br />

meets the needs of businesses and that takes advantage of<br />

new and emerging sectors such as the Digital and Low<br />

Carbon economies.<br />

• An attractive offer will exist <strong>for</strong> those wanting to start a<br />

business, grow a business or locate their business in<br />

<strong>Barnsley</strong>.<br />

• Improved connectivity both in terms of physical transport<br />

links and via the implementation of the Digital Region<br />

project.<br />

• Increased levels of disposable income and spend within the<br />

Borough in a range of retail, leisure and cultural facilities.<br />

• A more skilled and more mobile work<strong>for</strong>ce, which is able to<br />

compete both inside <strong>Barnsley</strong> and throughout the wider City<br />

Region areas <strong>for</strong> well paid jobs.<br />

• Looking to the future and being more proactive, to harness<br />

the economic opportunities from the creation and<br />

application of new technologies such as Digital and Low<br />

Carbon.<br />

8<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


The Priorities and Catalysts <strong>for</strong> Change<br />

Growing a 21st century relationship<br />

between citizens, voluntary/community<br />

sector and public sector agencies<br />

The Context<br />

We are in the middle of a defining period <strong>for</strong> our public services<br />

which will profoundly change how they are provided, to what<br />

level, and by whom. The coalition government has acted quickly<br />

to reduce public expenditure and to promote its ambitions <strong>for</strong><br />

decentralisation by devolving powers to local councils and<br />

neighbourhoods. The promotion of the “Big Society” idea is<br />

central to this thinking and will necessitate greater citizen<br />

responsibility alongside citizens' rights. This changing policy<br />

landscape will have a profound effect on citizens and<br />

communities and on public services and public servants alike. If<br />

<strong>Barnsley</strong> is to respond effectively to these changes and<br />

maximise new opportunities, it will require a different<br />

relationship between citizens, voluntary and community sector<br />

organisations and the public sector to develop.<br />

The situation is compounded in <strong>Barnsley</strong> by the historical<br />

culture that exists, where people often view issues as the sole<br />

responsibility or "fault" of some public services, and believe it is<br />

their "duty" to resolve or fix them. As part of growing a new<br />

relationship between citizens, the voluntary and community<br />

sector and public service organisations, individuals and local<br />

communities will need to take ownership of these problems and<br />

have the power to change them. Utilising new legislative<br />

opportunities, One <strong>Barnsley</strong> partners will have the opportunity to<br />

transfer power into the hands of those who understand local<br />

problems and have the biggest stake in overcoming them.<br />

This change agenda does not demean the many challenges<br />

<strong>Barnsley</strong> continues to face around health inequalities, financial<br />

exclusion and worklessness, but recognises the need <strong>for</strong> a<br />

different approach in dealing with these issues given the climate<br />

of unprecedented public sector cuts. Tackling these challenges<br />

will involve <strong>Barnsley</strong> citizens and partners working smarter and<br />

together across the key priorities and catalysts <strong>for</strong> change. For<br />

example, the Digital Agenda will enable citizens and<br />

communities to exchange views, experiences and ideas and<br />

help grow the 'core economy' through social media and<br />

movements <strong>for</strong> change. The Low Carbon agenda has already<br />

been a catalyst <strong>for</strong> change; encouraging mass localism around<br />

green issues and climate change, and unlocking the potential of<br />

communities to take action on these issues together.<br />

Whilst nationally there has been much debate about the "Big<br />

Society", it is clear that it heralds a shift from central to local,<br />

trans<strong>for</strong>ming the relationship between the citizen and public<br />

sector organisations. However, what exactly this means <strong>for</strong><br />

<strong>Barnsley</strong> is still not clear. We have an unprecedented<br />

opportunity to create a dialogue between citizens, the<br />

community and voluntary sector and public service<br />

organisations to resolve together what the “Big Society” might<br />

look and feel like in <strong>Barnsley</strong>. There will no doubt be a<br />

behavioural change process that services and citizens must<br />

work through together, but the benefits of such an approach will<br />

be far reaching and will ensure that <strong>Barnsley</strong> citizens become<br />

less dependent, more resilient and better prepared <strong>for</strong> life in the<br />

21st century.<br />

Why this priority is important <strong>for</strong> <strong>Barnsley</strong><br />

• Building a stronger society provides a renewed focus on<br />

giving more power to people locally, encouraging them to<br />

take an active role in their communities. However, we will<br />

need to ensure that people’s wellbeing is at a level that<br />

enables them to get involved in the first place.<br />

• One <strong>Barnsley</strong> will demonstrate genuine leadership in<br />

facilitating how we can work differently with our<br />

communities and citizens, and together we will co-design a<br />

new relationship that builds on existing strengths and<br />

assets.<br />

• This approach will enable us to move from a culture of<br />

paternalism and dependency to one of personal<br />

responsibility and empowerment. It is about putting the<br />

resources of the borough at the disposal of citizens, so that<br />

they can take control of the services they receive and the<br />

9<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


The Priorities and Catalysts <strong>for</strong> Change<br />

places where they live. More than just volunteering, it is about<br />

finding new ways in which citizens can participate in the<br />

decisions that affect their lives and take part in the design<br />

and delivery of public services.<br />

• The need <strong>for</strong> this new relationship is not just about<br />

changing public services, but it is about building more cooperative<br />

communities and realising that, <strong>for</strong> too long, our<br />

culture of dependency has stood in the way rather than<br />

supported this development. The Partnership will now seek<br />

to do things with its community rather than do things to, or<br />

<strong>for</strong>, the community.<br />

What we want to achieve<br />

Within the current service-provider model, communities are<br />

primarily thought of as recipients of services. This often seems<br />

to create greater dependency, with increasing amounts of<br />

money being spent on specialist service provision. A way to get<br />

around this is to harness the rich resources and energy that<br />

exist in communities and grow '<strong>Barnsley</strong>'s core economy' of<br />

family, friends and neighbours to work in partnership with public<br />

services and the Voluntary and <strong>Community</strong> Sector. Coproduction,<br />

or working in partnership to create something<br />

together, will require changes in behaviour. These changes<br />

should reflect the following four key principles of co-production:<br />

• Recognising people as assets.<br />

• Valuing work differently.<br />

In many ways this type of approach turns the typical way of<br />

allocating 'public' resources on its head. The role of One<br />

<strong>Barnsley</strong> will increasingly involve providing the support<br />

mechanisms to enable individuals and communities to develop<br />

an environment that promotes their own wellbeing and<br />

participation. To do this effectively the One <strong>Barnsley</strong> partners<br />

will:<br />

• be more open and outward-looking, to allow people’s<br />

experience of local life to be a key driver of activity.<br />

• be fully committed to engaging with communities, listening<br />

to citizens’ views about local priorities, and harnessing<br />

people’s knowledge, skills and enthusiasm to co-create<br />

solutions that bring benefits to all.<br />

• recognise the value of the core economy – the resources of<br />

individuals, families and social networks that sustain society.<br />

• see their role as less about fixing problems and more about<br />

facilitating solutions.<br />

• think less about the local population as passive recipients of<br />

services and more about them as agents of change.<br />

This reflects the Partnership adopting a future direction which<br />

promotes wellbeing by fostering an approach that recognises<br />

and harnesses the rich resources and energy that exists in the<br />

communities and people of <strong>Barnsley</strong>: encouraging social<br />

relationships between communities, families and citizens, and<br />

enhancing local action.<br />

• Promoting reciprocity.<br />

• Building social networks.<br />

10<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


The Priorities and Catalysts <strong>for</strong> Change<br />

What success will look like<br />

Our approach complements current thinking in terms of public<br />

service re<strong>for</strong>m, building Big Society and community<br />

empowerment, and is in<strong>for</strong>med by principles of equality,<br />

diversity and co-production. Success on this change agenda will<br />

see:<br />

• resilient communities with strong social networks and active<br />

citizens taking responsibility <strong>for</strong> their own wellbeing.<br />

• vibrant democracy.<br />

• better services.<br />

Imagine a <strong>Barnsley</strong> where shared spaces - parks, community<br />

centres, villages and neighbourhoods - are a reflection of people<br />

having been inspired to get out and work together to solve<br />

problems, regenerating their physical spaces, or bringing young<br />

people together <strong>for</strong> shared activities that have resulted in strong<br />

civic spirit.<br />

.<br />

We will have moved from a position where 'people are<br />

vulnerable and we can't ask too much of them', to a position<br />

where, ‘everyone is expected to ask <strong>for</strong> help and to offer help'.<br />

None of us will necessarily know all the answers, but we will<br />

figure it out together.<br />

A low carbon future<br />

The Context<br />

In recent history extreme weather events have become more<br />

frequent. All evidence suggests that the world is warming and<br />

this is attributable to rising greenhouse gas emissions. Without<br />

action to reduce these, most notably carbon dioxide, the<br />

consequences will be severe and costly.<br />

The European Union and UK Government have committed to<br />

stretching targets <strong>for</strong> reducing carbon emissions, recognising<br />

the need <strong>for</strong> action on the causes of climate change. In order to<br />

achieve these targets, innovation is required and areas which do<br />

so will see economic benefits through the development of low<br />

carbon industries.<br />

<strong>Barnsley</strong>'s contribution to meeting these targets and the<br />

innovation required to do so will help deliver a ‘Low Carbon<br />

Future’ <strong>for</strong> <strong>Barnsley</strong>.<br />

A Low Carbon <strong>Barnsley</strong> will be a borough with low carbon<br />

emissions, innovative low carbon technology, which will<br />

encourage behaviour change as well as a protected landscape<br />

and natural environment. It will provide the catalyst <strong>for</strong> a low<br />

carbon or green economy and an environment that is<br />

sustainable.<br />

Why this is important <strong>for</strong> <strong>Barnsley</strong><br />

Action is required by all of us if an impact is going to be made<br />

to lower our carbon emissions, to achieve climate change and<br />

secure a sustainable future both locally and globally. The<br />

transition to a Low Carbon Future represents a huge challenge<br />

which will fundamentally change the way people live, the way<br />

they get around, the homes they live in and their wider<br />

environment, it also offers significant opportunities which need<br />

to be realised, such as:<br />

• The creation and application of new technologies will<br />

establish a region with new skills, namely, a low carbon or<br />

green economy. The creation of a green economy will<br />

there<strong>for</strong>e present employment opportunities and create jobs.<br />

11<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


The Priorities and Catalysts <strong>for</strong> Change<br />

• Existing businesses can adopt new technologies, helping to<br />

make them more efficient and competitive.<br />

• Individuals can take action, reducing their energy bills and<br />

increasing their disposable income.<br />

• Communities can come together on projects which help to<br />

tackle climate change. For example, through renewable<br />

energy projects cheap energy <strong>for</strong> local people can be<br />

produced, income can be generated to invest in other local<br />

priorities as well as helping to build a stronger community<br />

and environments developed to encourage bio diversity in<br />

addition to reducing carbon.<br />

What we want to achieve<br />

In order to capitalise on the advantages of a low carbon future<br />

and maximise economic benefits, <strong>Barnsley</strong> needs to act fast.<br />

<strong>Barnsley</strong> already has a competitive advantage in this area. For<br />

example: it is part of the Dearne Valley Ecovision; has a<br />

Sustainable Knowledge Transfer Centre of regional significance<br />

(Think low carbon centre at <strong>Barnsley</strong> College), and is viewed as<br />

a pioneer in maximising biomass use.<br />

Further action on the transition to a low carbon <strong>Barnsley</strong><br />

includes work on:<br />

• Energy Efficiency - ensuring businesses and residents<br />

capitalise on efficiency measures to reduce costs.<br />

• Transport - working to increase public transport use,<br />

increasing the viability of services and reducing congestion,<br />

and working to introduce low carbon transport technology.<br />

• Harnessing new technology - pioneering widespread<br />

adoption of new technologies in homes and business,<br />

working with the private sector to increase skills and<br />

specialism in this area.<br />

• We also wish to see the Dearne Valley as an exemplar<br />

demonstrator area <strong>for</strong> low carbon initiatives, as part of a<br />

wider eco vision <strong>for</strong> the Dearne Valley.<br />

What success will look like<br />

Harnessing these new technologies has far wider reaching<br />

impacts. Success will alter homes and communities, the<br />

economy and industry, and transport choices:<br />

• <strong>Barnsley</strong> will be increasingly known as a low carbon area.<br />

• Public services will be more efficient ensuring maximum<br />

amounts of finance are used <strong>for</strong> delivery at a grass root<br />

level.<br />

• Against a backdrop of rising energy costs private sector<br />

businesses will create efficiencies, adding to their<br />

competitiveness.<br />

• Housing will be more fuel efficient, helping to alleviate fuel<br />

poverty and providing more disposable income.<br />

• More finance will be available <strong>for</strong> spend in the local<br />

economy.<br />

• <strong>Barnsley</strong> will be greener with more bio diversity.<br />

12<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


The Priorities and Catalysts <strong>for</strong> Change<br />

Digital <strong>Barnsley</strong><br />

Context<br />

This is not about technology, but about how things digital affect<br />

our lives. Just as life changed out of all recognition in the 19th<br />

century steam age and again in the 20th century electric age,<br />

so is it changing and will continue to change in the digital age.<br />

In many respects <strong>Barnsley</strong>, alone or within South Yorkshire, is<br />

already at the <strong>for</strong>efront of developments. The Digital Region<br />

project is bringing next generation broadband to South<br />

Yorkshire. Totally Online <strong>Barnsley</strong> is the most ambitious<br />

programme of digital inclusion in the UK, and probably in<br />

Europe. It aims to get everyone 'online', to benefit from digital<br />

technologies.<br />

Why this is important <strong>for</strong> <strong>Barnsley</strong><br />

Entering a new age gives us the chance to be ahead of the<br />

game rather than trying to catch up as we have <strong>for</strong> so long now,<br />

particularly in economic terms.<br />

The spread of digital technologies and the ability <strong>for</strong> people and<br />

things to be joined through digital communications, will<br />

trans<strong>for</strong>m four aspects of life:<br />

• A vibrant 21st century economy. Having the best largescale<br />

broadband network in Europe – that is to say the best<br />

infrastructure <strong>for</strong> the digital age – will be a magnet <strong>for</strong><br />

inward investment, just as it will be a bonus <strong>for</strong> local<br />

businesses to set up and grow. Not just the recognised<br />

“digital” businesses like software development, website<br />

design or video games, but all sorts of creative businesses,<br />

like architects, marketing, or business services.<br />

Manufacturing can also take advantage as digitally enabled<br />

smart manufacturing.<br />

• An enhanced quality of life. People can gain financially<br />

from discounted and smarter shopping, and in better job<br />

opportunities. There is access to knowledge, entertainment,<br />

social contact with distant family and friends, and there is<br />

democratic participation. There is also the ability to conduct<br />

routine matters quickly and anywhere convenient.<br />

• Stronger communities. With quick and easy<br />

communications, with online <strong>for</strong>ums, neighbours and people<br />

with common interests can easily come together to<br />

exchange experiences, views, ideas. They can help to<br />

shape where they live. They can reduce crime and antisocial<br />

behaviour. They can become more confident and<br />

cohesive.<br />

• Better and cheaper services. Services can be more<br />

personalised, made-to-measure rather than one size fits all.<br />

Interactive <strong>for</strong>ums can allow residents to help design how<br />

they are delivered. Many can be automated, others can be<br />

made simpler to operate <strong>for</strong> both the customer and staff.<br />

Digitally-enabled efficiencies can save huge amounts of<br />

money.<br />

Finally, and very importantly, becoming Digital <strong>Barnsley</strong> is an<br />

essential and integral element of the other 3 strands of this<br />

strategy. Our economy will be a digital one, the relationship<br />

between citizens and agencies will be trans<strong>for</strong>med by digital<br />

technologies and a low carbon future can only be digital.<br />

13<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


The Priorities and Catalysts <strong>for</strong> Change<br />

What we want to achieve<br />

We want a <strong>Barnsley</strong> which is fully inter-connected. To achieve<br />

this, we will focus on five areas of work:<br />

• Offering universal access to the connected world:<br />

- advanced connectivity throughout the Borough;<br />

- widespread public access points;<br />

- use of any or all sorts of devices, in particular responding<br />

to the massive upsurge in mobile devices.<br />

• Everyone in <strong>Barnsley</strong> online, everyone a digital native – that<br />

is, aware of the potential benefits of the digital world,<br />

confident and skilled in navigating there.<br />

• The business community:<br />

- We will continue to try to attract more digital businesses<br />

to <strong>Barnsley</strong>, and to grow our native businesses;<br />

- We will equip the people of <strong>Barnsley</strong> with the skills – at<br />

all levels – to work in, and in support of, these<br />

businesses;<br />

What success will look like<br />

• A future mark of success will be the ever growing national<br />

and international reputation enjoyed by <strong>Barnsley</strong> and South<br />

Yorkshire as a leading digital place.<br />

• There will be advanced fixed and mobile connectivity<br />

throughout the borough with widespread public access<br />

points.<br />

• Everyone in <strong>Barnsley</strong> will be aware of the benefits of the<br />

digital world and com<strong>for</strong>table navigating it.<br />

• <strong>Barnsley</strong> will have a growing number of digital businesses<br />

trading. <strong>Barnsley</strong> businesses will use digital technologies to<br />

best effect and <strong>Barnsley</strong> people will have the skills to work<br />

in them.<br />

• <strong>Barnsley</strong> communities will be very well networked and<br />

services will be trans<strong>for</strong>med through the use of digital<br />

technologies, making them more efficient and effective.<br />

- We will support <strong>Barnsley</strong>’s businesses of all sorts to<br />

become more digital in their operation, so as to increase<br />

their competitiveness and profitability.<br />

• We will help <strong>Barnsley</strong>’s communities to be much better<br />

networked, internally and externally, creating a “virtual”<br />

<strong>Barnsley</strong> space where any <strong>Barnsley</strong> community can easily<br />

establish its own presence and identity, independent, but<br />

alongside other <strong>Barnsley</strong> communities.<br />

• Trans<strong>for</strong>med services:<br />

- We will build on some great early examples of work we<br />

have accomplished in personal care, in telecare, in e-<br />

learning and in mobile working, seeking out ways we can<br />

offer people what they want, how they want it, when and<br />

where they want it, encouraging providers to be imaginative<br />

and innovative in collaboration with their customers;<br />

- We will open ourselves up to the principle and practice of<br />

service co-design and co-delivery. At the same time we<br />

will aim <strong>for</strong> state of the art back office functioning within<br />

and between our organisations.<br />

14<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


Equality and Fairness<br />

Equality and<br />

Fairness<br />

The principles of equality and fairness are central to our vision<br />

<strong>for</strong> <strong>Barnsley</strong>. They underpin both our understanding of "where<br />

we want to be" as well as "how we get there".<br />

If we are to successfully deliver on our key priorities and<br />

catalysts <strong>for</strong> change we must recognise that;<br />

• every section of the community needs to benefit from the<br />

growth of a 21st century economy and be involved in the<br />

21st century relationship between the community and the<br />

public sector, and that;<br />

• every section of the community must be empowered and<br />

encouraged to make its full contribution.<br />

This means understanding that some people have particular<br />

needs and face particular barriers which will have to be<br />

addressed if they are to be full partners in <strong>Barnsley</strong>’s future -<br />

contributing to its development and sharing in its benefits.<br />

As we develop the Action Plan <strong>for</strong> this <strong>Strategy</strong>, we will make<br />

sure that we identify the key challenges and opportunities<br />

associated with our priorities and catalysts, to enable this to<br />

happen <strong>for</strong> all sections of the community.<br />

15<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


<strong>Community</strong> <strong>Strategy</strong>-Delivery and Per<strong>for</strong>mance<br />

<strong>Community</strong><br />

<strong>Strategy</strong><br />

Delivery and<br />

Per<strong>for</strong>mance<br />

An Action Plan will sit alongside the <strong>Community</strong> <strong>Strategy</strong> <strong>2011</strong>-<br />

<strong>2015</strong>. The Action Plan will outline the key partnership actions,<br />

together with the timescales, targets and resources required to<br />

deliver the two key priorities and two catalysts <strong>for</strong> change. In<br />

addition, the priorities will be translated into the plans and<br />

strategies of partner organisations to ensure they are properly<br />

aligned. One <strong>Barnsley</strong> will ensure that streamlined governance<br />

and robust delivery arrangements are in place, to ensure<br />

focused and effective delivery of the strategy and achievement<br />

of the vision.<br />

Implementation of the Per<strong>for</strong>mance Management Framework<br />

outlined in the following diagram will further ensure progress on<br />

the delivery of the two key priorities, two catalysts <strong>for</strong> change,<br />

and the ongoing wellbeing issues.<br />

16<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


<strong>Community</strong> <strong>Strategy</strong>-Delivery and Per<strong>for</strong>mance<br />

The Per<strong>for</strong>mance Management<br />

Framework to deliver the<br />

<strong>Community</strong> <strong>Strategy</strong><br />

A. <strong>Strategy</strong><br />

B. What we want to<br />

achieve - outcomes<br />

C. How we will get there -<br />

Action Plan/Delivery Plan<br />

D. How well are we doing<br />

- Monitoring progress and<br />

identifying areas <strong>for</strong><br />

improvement<br />

<strong>Community</strong> <strong>Strategy</strong> Priorities<br />

• Economy<br />

• Changing relationship with<br />

<strong>Community</strong><br />

1. Where we want to be<br />

• What will success look like<br />

• What are the outcomes<br />

1. Ensuring clear programmes<br />

and activity <strong>for</strong> HOW we<br />

will get there/how we will<br />

achieve the outcomes<br />

Challenge, Review and<br />

Evaluation<br />

Role of Partnership<br />

Per<strong>for</strong>mance Clinic<br />

Catalysts <strong>for</strong> Change<br />

• Low Carbon<br />

• Digital<br />

Emphasis on the role these<br />

play in contributing to the<br />

delivery of the above priorities<br />

• What are we going to do<br />

• What are we going to do<br />

differently<br />

• How and what will partners<br />

contribute<br />

• How much will it cost<br />

• Identify outputs/output<br />

measures<br />

Ensuring that the quality of life<br />

and wellbeing of <strong>Barnsley</strong>'s<br />

people is maintained and<br />

improved.<br />

High Level Demographics and<br />

Trends<br />

2. How will we know<br />

• Developing SMART outcome<br />

measures<br />

2. Test the plausibility of<br />

proposed programmes<br />

and activity above.<br />

Is the proposed Activity/<br />

Programme likely to achieve<br />

the identified Outcome<br />

3. How will we know<br />

whether the intended impact<br />

is being achieved<br />

17<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


Summary<br />

Summary<br />

and thanks<br />

The key to success in delivering the <strong>Community</strong> <strong>Strategy</strong> over<br />

the next 4 years will be the continuing commitment and<br />

willingness of partner organisations to deliver a number of high<br />

impact partnership actions together: this is at the heart of the<br />

strategy.<br />

In addition, One <strong>Barnsley</strong> organisations will ensure that the<br />

<strong>Community</strong> <strong>Strategy</strong> priorities and catalysts are embedded<br />

within their own individual organisations and ways of working.<br />

This combined approach, together with robust delivery<br />

mechanisms and effective per<strong>for</strong>mance management<br />

arrangements, will ensure that significant steps are made over<br />

the next 4 years to achieving the strategic vision <strong>for</strong> <strong>Barnsley</strong>, at<br />

a time of significant change and reduced resources.<br />

We would like to thank One <strong>Barnsley</strong> Board members and all<br />

other partner organisations <strong>for</strong> their continued support and<br />

commitment to achieving this vision.<br />

18<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


17<br />

A <strong>Community</strong> <strong>Strategy</strong> <strong>for</strong> <strong>Barnsley</strong> <strong>2011</strong> - <strong>2015</strong>


If you need help understanding this document or<br />

would like further in<strong>for</strong>mation about one barnsley<br />

please contact 01226 773901<br />

or email onebarnsley@barnsley.gov.uk<br />

progress through partnership

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