Infusion Nursing Infusion Nursing - Lippincott Williams & Wilkins

2011 PRINT ADVERTISING RATES & SPECIFICATIONS
Earned page rate is determined by the number of insertions per calendar year. Space purchased
by parent company and subsidiaries are combined.
BLACK & WHITE: (All rates gross)
Full Page 1⁄2 Page 1⁄4 Page
1x $2,655 $2,110 $1,345
3x 2,550 1,995 1,265
6x 2,430 1,920 1,185
12x 2,295 1,805 1,150
24x 2,140 1,690 1,070
36x 2,055 1,615 1,000
COLOR:
Premium over earned B/W page rate.
Standard: $710 Matched: $780 Three/Four: $1,610
Per page or fraction of page.
TYPESETTING CHARGES:
Full Page: $125
Half-Page or less: $85
CORPORATE RATE PROGRAM:
Wolters Kluwer Health | Lippincott Williams & Wilkins is pleased to offer a Corporate Discount
program based on prior year print and online advertising spend with LWW journals. Discount
structure and spending levels are as follows:
Prior Year Spending Level
Discount
$500,000 1.0%
$750,000 1.5%
$1,000,000 2.0%
$1,250,000 3.0%
$1,500,000 4.0%
$2,000,000 5.5%
$2,500,000 7.0%
This discount is guaranteed for the calendar year and will be deducted from the gross for
each invoice.
Readex Research Message Impact Ad Study
Buy a 1/2-page or larger ad in the May/June
issue of Journal of Infusion Nursing and
receive a FREE comprehensive report that
shows how your ad stacks up against the
competition.
REQUIREMENTS FOR
ACCEPTANCE OF ADVERTISING:
Subject to the approval of the Publisher
and Editor.
PLACEMENT POLICY:
Interspersed and appears on covers.
SPECIAL POSITIONS:
Premium over earned B&W page rate.
Cover 4: 50% Opposite TOC: 25%
Cover 2: 25% Opposite first page
Cover 3: 25% of text: 25%
BLEED: No charge.
AGENCY COMMISSION:
15% of gross to accredited agencies.
No commission on classified ads or
production costs.
SPECIAL SALES OPPORTUNITIES:
Contact your Advertising Manager for more
information on journal extras, stand alone
products, and more.
Closing Dates for
Space and Materials
Issue Reservations and Materials
Cancellations Due
Jan/Feb 12/17/10 12/23/10
March/April 2/17/11 2/24/11
May/June 4/5/11 4/11/11
July/August 6/20/11 6/24/11
Sept/Oct 8/22/11 8/26/11
Nov/Dec 10/21/11 10/27/11
File Requirements
Ad Size Width Height
Full Page 6-7/8" 9-7/8"
1/2 Page (Vertical) 3-3/8" 9-7/8"
1/2 Page (Horizontal) 6-7/8" 4-7/8"
1/4 Page 3-3/8" 4-7/8"
BLEED DIMENSIONS:
Full Page: 8" x 11"; Safety allowance for live
matter: 1/2" from trim.
TRIM SIZE: 7-3/4" x 10-3/4"
HALFTONE: 133-150.
PRINTING PROCESS: Offset/Web.
BINDING: Perfect.