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Vol. 25, No. 8 August 2011 EDITORIAL D.C. debt talks reveal policymakers fueled more by ego than common sense.6 WALL STREET JOURNAL ED BOARD CLAIMS NO HACKING 8 An oversight board investigating goings-on at the Wall Street Journal says it has found nothing indicating malfeasance. STUDY: MEDIA COMPANIES LACK DIGITAL SAVVY 9 Most media and entertainment companies are still not taking advantage of customer data to meld content. 10 DO YOU NEED A DISCLOSURE REFRESHER The news has been filled with stories of companies that fail to abide by the SEC’s rules on Regulation FD. 12 SUCCESS STORIES INTEGRATING IR AND PR IR and PR’s goals may be different, but a communications plan that integrates the two disciplines ultimately benefits both. THE CONSEQUENCES OF SEC REGULATION 14 How a relatively new phenomenon in investment crime unintendedly grew out of SEC regulation. PR CONGLOMS, SERVICES REVEAL Q2 COMEBACK 16 PR conglomerates and services firms in July reported big gains for their second-quarter earnings. 18 SOCIAL MEDIA INCREASES FIN. SERVICES’ NET WORTH Regardless of the immense benefits, many financial PR firms have yet to integrate social media into their PR plans. 20 MEDIA’S LOVE OF FINANCE BENEFITS PR PROS PR pros working in the financial and investment industries say they have no trouble getting their clients airtime. 22 27 28 30 31 PROFILES OF PROFESSIONAL 32 SERVICES FIRMS RANKINGS OF PROFESSIONAL 37 SERVICES FIRMS COLUMNS 38 39 42 PROFILES OF FINANCIAL PR & INVESTOR RELATIONS FIRMS RANKINGS OF FINANCIAL PR & INVESTOR RELATIONS FIRMS BUDGET WOES, LAYOFFS CAST CLOUD OVER PROF SERVICES PR Cuts in federal and local spending, layoffs and a lagging real estate market have put pressure on prof. services PR. USING LINKEDIN TO POWER PROFESSIONAL SERVICES Just 15 minutes a week on the professional social media site can power your client’s brand. STAR SPEAK: HOW HOLLYWOOD CAN TEACH SPEAKING SKILLS Many of the tools you’ll need in becoming a great public speaker can be learned from Hollywood. WASHINGTON REPORT PROFESSIONAL DEVELOPMENT Fraser Seitel FINANCIAL MANAGEMENT Richard Goldstein PR BUYER’S GUIDE January: Crisis Comms. / Buyer’s Guide February: Environmental & P.A. March: Food & Beverage April: Broadcast & Social Media May: PR Firm Rankings June: Global & Multicultural 20 28 EDITORIAL CALENDAR 2011 Cover photo by Carlos Sanchez www.odwyerpr.com Daily, up-to-the-minute PR news July: Travel & Tourism August: Financial/I.R. September: Beauty & Fashion October: Healthcare & Medical November: High-Tech December: Entertainment & Sports ACQUIREMEDIA....................................................8 DUKAS PUBLIC RELATIONS................................9 KEF MEDIA.............................................................3 LOG-ON................................................................25 MARKETWIRE.....................................................21 ADVERTISERS NAPS..............................................INSIDE COVER OMEGA WORLD TRAVEL...................................35 NASDAQ OMX.....................................................13 OPEN CHANNELS GROUP.................................29 NATIONAL INVESTOR RELATIONS INSTITUTE...17 RUDER FINN........................................................19 NICOLAZZO & ASSOCIATES, INC......................18 SARD VERBINNEN & CO......................................7 OGILVY PUBLIC RELATIONS.........BACK COVER SIDNEY SILVERMAN...........................................39 SLOANE & COMPANY.........................................11 SNL IR SOLUTIONS.............................................15 TV ACCESS..........................................................20 WALEK & ASSOCIATES........................................5 O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published monthly.
corporate communications for public and private companies worldwide. WALEK & ASSOCIATES Knowledge. Service. Results. ® Media Relations. Investor Relations. Transactions. Crisis Communications. NEW YORK LONDON HONG KONG Walek & Associates 317 Madison Avenue Suite 2300 New York, NY 10017 T: 212 889 4113 F: 212 889 7174 Walek & Associates (Hong Kong) Limited 31/F, Entertainment Building 30 Queen’s Road Central, Hong Kong T: 852 2273 5102 F: 852 3103 1011 www.walek.com | info@walek.com
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Page 10 and 11: FEATURE Does your company need a di
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Page 20 and 21: REPORT Media’s thirst for financi
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Page 24 and 25: PROFILES OF FINANCIAL SERVICES AND
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Page 28 and 29: REPORT Budget woes, layoffs cast cl
Page 30 and 31: REPORT Using LinkedIn to power prof
Page 32 and 33: Profiles O’Dwyer’s Guide to: PR
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Page 38 and 39: OPINION Alright you budding crisis
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