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Spa & Salon Owners<br />

Let’s Talk Business!<br />

ESI proudly presents Let’s Talk Business, a series<br />

of interactive workshops specifically developed for<br />

owners and operators of establishments dedicated<br />

to beauty and wellness. Led by top rated experts in<br />

their field, these 2-hour sessions provide you with<br />

a unique opportunity to increase and refine your<br />

management skills.<br />

1 2<br />

The “Vision Board”<br />

Sunday 10:30 a.m. to 12:30 p.m. Room 205-B<br />

In this two-hour hands-on session, we are going to create<br />

a visual picture. Here is the great news: we may have temporarily<br />

forgotten who we are, but our natural power, beauty<br />

and talent still lies deep within. Ultimately, we must discover<br />

and live our inner truth. The time comes when we must listen<br />

to our natural instincts and claim our heart’s desire. The freedom<br />

to be yourself, your life, relationships and business endeavours<br />

will soar after this session. Please bring two or three<br />

old magazines to this session.<br />

Buying, Selling,<br />

and Investing in Spas<br />

Sunday 2:30 p.m. to 4:30 p.m. Room 205-B<br />

This lively presentation will help you better understand – and<br />

maximize – the value of your current or potential spa business.<br />

Is a spa considered a good investment How can you increase<br />

the return of your spa business investment How much does a<br />

spa cost to open How much can you sell your spa business for<br />

Skip Williams will provide answers to all these questions, and<br />

provide insight on how you can better plan for success when<br />

opening or buying a spa. He will take you through the pitfalls<br />

that plague many spas and prevent them from realizing their<br />

full potential. He will help you figure out how to maximize<br />

your “exit strategy” for higher returns on your spa business<br />

investment.<br />

LET’S TALK BUSINESS!<br />

22<br />

YOUR EXPERT<br />

LORI RAUDNASK<br />

Lori Raudnask, author of Persistence Pays –<br />

How Getting What You Want Is Easier Than You<br />

Think, is a professional speaker who has devoted<br />

her life to teaching thousands of people that<br />

through persistence they can have anything they want. Yes – she<br />

means everything!<br />

Lori is a successful entrepreneur in her own right and has been<br />

training companies and individuals around the world for the past<br />

several years. She has traveled to such countries as Canada, the<br />

United States, Australia, South Africa, Mexico, Columbia and Singapore<br />

to train people and speak. Skillfully blending her 11 years of<br />

“corporate world” along with 22 years of professional sales experience<br />

where her team generated over 100 million in sales, Lori Raudnask<br />

is able to connect with audiences immediately. Her unique<br />

coaching style draws the audience into an exhilarating session of<br />

information that makes sense. Participants leave with a blueprint<br />

that is used to go back to the “business of business”, the results are<br />

strategies for professional and personal growth that actually work.<br />

1-866-772-7469<br />

YOUR EXPERT<br />

SKIP WILLIAMS<br />

Skip Williams, author of The Reluctant Spa Director<br />

and the Mission Dream and recent recipient<br />

of the coveted “Spa Person of the Year”<br />

award, is a recognized speaker and author in<br />

the spa arena, with over fifteen years of experience in the management,<br />

financial development and operational fields, for the spa and<br />

hospitality industry as spa director, controller and business project<br />

consultant. He brings his previous years of analytical business<br />

experience in a broad variety of manufacturing, retail and service<br />

businesses to studying resort spas, day spas, medical spas, wellness<br />

centres, and salons: their profitability, how they operate, and<br />

what makes them successful.<br />

Williams has been involved in the development of well over 500<br />

spas throughout the U.S., Canada, and the Caribbean working with<br />

owners, planners, operators and potential owners. His approach is<br />

to study, analyze, educate, implement and cultivate both small and<br />

large-scale projects.

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