2011 food & health survey - International Food Information Council ...

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2 0 1 1 F O O D & H E A L T H S U R V E Y
Factors Influencing Purchasing Decision
Taste continues to be the main driver of purchasing foods and beverages, but price has continued to rise as a
significant factor, followed by healthfulness and convenience. Sustainability, added in 2011, is important to
about half of Americans.
Taste
87%
Price
79%
‟06- „10
Healthfulness
66%
‟06, „09, „10
Convenience
58%
„07, „09
Sustainability
52%
An Impact (Top 2)
How much of an impact do the following have on your decision to buy foods and beverages*
[Scale: 1= “No impact at all” 5=“A great impact”] (n=1000)
*Question asked since 2006.
** Sustainability added in 2011.
/ Significant increase/decrease from year indicated
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