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What Happened in Vegas, Didn't Stay in Vegas! - AIFD

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Market<strong>in</strong>g Tip:<br />

By Lisa Greene <strong>AIFD</strong>, CFD, PFCI<br />

For this month's market<strong>in</strong>g tip<br />

I wanted to share with you an<br />

article from Floral Management<br />

magaz<strong>in</strong>e. This article is a<br />

follow-up to an article that they<br />

did <strong>in</strong> a past issue. It features<br />

V<strong>in</strong>ce Butera <strong>AIFD</strong>, CFD, PFCI<br />

and how he drastically changed<br />

his market<strong>in</strong>g and market<strong>in</strong>g for<br />

shop by reach<strong>in</strong>g down to the<br />

grassroots of what he stood for<br />

as a designer and how he wanted<br />

to share that through his shop.<br />

V<strong>in</strong>ce was able to use the<br />

services of a friend who is a graphic designer but the exercise<br />

he went through is one that you could do as well.<br />

It is a great article and I've <strong>in</strong>cluded a l<strong>in</strong>k so you can read it as<br />

well. If you don't subscribe to Floral Management you're miss<strong>in</strong>g<br />

out on some great <strong>in</strong>formation. I hope you enjoy the article and<br />

are able to glean some <strong>in</strong>formation that will help you to get<br />

your message of your vision out <strong>in</strong>to the world.<br />

Read the article at www.safnow.org/sites/safcms.memberfuse.<br />

com/saf/files/Industry_News/2013/July/fmjan12_feature1.pdf.<br />

2014 Southern Conference<br />

"Orig<strong>in</strong>ality: Where Nature & Creativity Collide"<br />

April 4-6, 2014<br />

Sea Palms Golf & Tennis Resort<br />

St Simons Island, Ga.<br />

aifd.org/2014-southern-conference/<br />

Featur<strong>in</strong>g: Gerry Gregg <strong>AIFD</strong>, CFD - "Sticks & Stones,"<br />

Jackie Lacey <strong>AIFD</strong>, CFD, PFCI - "Cherry on Top," Brooke<br />

Raulerson <strong>AIFD</strong>, CFD - "OMG, Floral Designs For The Next<br />

Generations," and Rene Van Rems <strong>AIFD</strong>, CFD, PFCI -<br />

"Showcase on Wedd<strong>in</strong>g Bouquets Trends & Beyond."<br />

Focal Po<strong>in</strong>ts 18

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