What Happened in Vegas, Didn't Stay in Vegas! - AIFD
What Happened in Vegas, Didn't Stay in Vegas! - AIFD
What Happened in Vegas, Didn't Stay in Vegas! - AIFD
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Market<strong>in</strong>g Tip:<br />
By Lisa Greene <strong>AIFD</strong>, CFD, PFCI<br />
For this month's market<strong>in</strong>g tip<br />
I wanted to share with you an<br />
article from Floral Management<br />
magaz<strong>in</strong>e. This article is a<br />
follow-up to an article that they<br />
did <strong>in</strong> a past issue. It features<br />
V<strong>in</strong>ce Butera <strong>AIFD</strong>, CFD, PFCI<br />
and how he drastically changed<br />
his market<strong>in</strong>g and market<strong>in</strong>g for<br />
shop by reach<strong>in</strong>g down to the<br />
grassroots of what he stood for<br />
as a designer and how he wanted<br />
to share that through his shop.<br />
V<strong>in</strong>ce was able to use the<br />
services of a friend who is a graphic designer but the exercise<br />
he went through is one that you could do as well.<br />
It is a great article and I've <strong>in</strong>cluded a l<strong>in</strong>k so you can read it as<br />
well. If you don't subscribe to Floral Management you're miss<strong>in</strong>g<br />
out on some great <strong>in</strong>formation. I hope you enjoy the article and<br />
are able to glean some <strong>in</strong>formation that will help you to get<br />
your message of your vision out <strong>in</strong>to the world.<br />
Read the article at www.safnow.org/sites/safcms.memberfuse.<br />
com/saf/files/Industry_News/2013/July/fmjan12_feature1.pdf.<br />
2014 Southern Conference<br />
"Orig<strong>in</strong>ality: Where Nature & Creativity Collide"<br />
April 4-6, 2014<br />
Sea Palms Golf & Tennis Resort<br />
St Simons Island, Ga.<br />
aifd.org/2014-southern-conference/<br />
Featur<strong>in</strong>g: Gerry Gregg <strong>AIFD</strong>, CFD - "Sticks & Stones,"<br />
Jackie Lacey <strong>AIFD</strong>, CFD, PFCI - "Cherry on Top," Brooke<br />
Raulerson <strong>AIFD</strong>, CFD - "OMG, Floral Designs For The Next<br />
Generations," and Rene Van Rems <strong>AIFD</strong>, CFD, PFCI -<br />
"Showcase on Wedd<strong>in</strong>g Bouquets Trends & Beyond."<br />
Focal Po<strong>in</strong>ts 18