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The Growing Case for Using Physician Incentives to - AcademyHealth

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FOREWORD<br />

I(salaries and/or bonuses) <strong>to</strong> providing quality<br />

ncentives are used successfully throughout<br />

business, government, and personal life <strong>to</strong><br />

improve per<strong>for</strong>mance. Employers use bonuses<br />

<strong>to</strong> reward higher per<strong>for</strong>mers. Local, state, and<br />

federal governments pay highway contrac<strong>to</strong>rs<br />

extra <strong>to</strong> finish projects early. Parents reward<br />

their children <strong>for</strong> better grades.<br />

In the health care industry, however, there is little,<br />

if anything, that links physician reimbursement<br />

care. 1 In its report, Crossing the Quality Chasm:<br />

A New Health System <strong>for</strong> the 21st Century, the<br />

Institute of Medicine (IOM) describes a dramatic<br />

and painful disconnect between evidence-based<br />

best practices and the actual practice of medicine<br />

by most physicians.<br />

<strong>Incentives</strong> can and should link the natural<br />

motivational power of reimbursement and a<br />

physician’s clinical per<strong>for</strong>mance. <strong>Incentives</strong><br />

should also be an important component of any<br />

ef<strong>for</strong>t <strong>to</strong> improve quality in the American<br />

health care system. But, while it is arguably the<br />

ideal approach <strong>for</strong> structuring the health care<br />

system, aligning physician incentives with the<br />

delivery of the highest-possible quality of care is<br />

a difficult task. As a result, incentive systems<br />

currently in place are more likely <strong>to</strong> be linked<br />

<strong>to</strong> productivity or utilization than <strong>to</strong> quality or<br />

quality improvement.<br />

Nonetheless, purchasing innova<strong>to</strong>rs continue<br />

<strong>to</strong> wrestle through the challenges, and some<br />

have implemented incentive-based strategies <strong>to</strong><br />

improve quality. To gain a sense of what has<br />

been tried and achieved thus far, the National<br />

Health Care Purchasing Institute (NHCPI)<br />

commissioned Bailit Health Purchasing, LLC<br />

(BHP) and Sixth Man Consulting, Inc. (6MC) <strong>to</strong><br />

conduct a study of quality-focused, physicianlevel<br />

incentive strategies implemented <strong>to</strong> this<br />

point. In this report, NHCPI seeks <strong>to</strong> document<br />

the experience of innova<strong>to</strong>rs and leaders —<br />

highlighting successes, defining barriers, and<br />

offering lessons learned.<br />

Kevin B. (Kip) Piper, MA, CHE<br />

Direc<strong>to</strong>r<br />

National Health Care Purchasing Institute<br />

NHCPI / MONOGRAPH<br />

1 Dudley, R. Adams, Robert Miller, Tamir Korenbrot, and Harold Luft, “<strong>The</strong> Impact of Financial <strong>Incentives</strong> on Quality of<br />

Health Care,” <strong>The</strong> Milbank Quarterly, Vol. 76, No. 4, 1998: pp.649-685.<br />

1

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