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Fall 2004 - National Ready Mixed Concrete Association

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feature<br />

Putting It All Together<br />

All of the previously mentioned items<br />

were complied onto a compact disc, Exploring<br />

the Art of <strong>Concrete</strong>, to bring all the elements<br />

of the program together. The CD has<br />

the technical manual in three languages—<br />

English, Spanish, and French. There is a<br />

PowerPoint presentation based on The Art of<br />

<strong>Concrete</strong> that guides readers through the<br />

brochure benefit by benefit. There’s a collection<br />

of images from the publications for use<br />

in marketing or promotional activities. And<br />

it also contains a historical document library<br />

of architectural concrete literature from the<br />

PCA archives. If still more information is<br />

needed on a particular topic, links to other<br />

Light reflective floors used indoors improve<br />

lighting conditions, add safety, and are long<br />

lasting even with heavy foot traffic.<br />

and handling) to a 32-page manual called<br />

White Cement <strong>Concrete</strong> covering everything:<br />

applications, ingredients, designing, mixing<br />

and placing. A Guide for Specifying White<br />

and Colored <strong>Concrete</strong> is available from the<br />

PCA website for downloading at<br />

www.cement.org/decorative. Its conformance<br />

with the MasterSpec format makes it<br />

easy to incorporate directly into architects’<br />

specification documents.<br />

Using white<br />

concrete for bridge<br />

parapets adds high<br />

visual impact and<br />

increases safety,<br />

especially at night<br />

or in rainy<br />

conditions.<br />

24 ı FALL <strong>2004</strong>

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