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What is Sony <strong>Media</strong> <strong>Backbone</strong> Platform<br />
• Integrates, manages and orchestrates media workflows<br />
Sony <strong>Media</strong> <strong>Backbone</strong> Platform<br />
DISTRIBUTIO<br />
N<br />
INGEST PRODUCTION PLAYOUT<br />
ARCHIVE<br />
Flexibility Agility Scalability Visibility Efficiency