The Simpsons are Cool but Barbie's a Minger - Professor Agnes Nairn
The Simpsons are Cool but Barbie's a Minger - Professor Agnes Nairn
The Simpsons are Cool but Barbie's a Minger - Professor Agnes Nairn
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To summarise, we can see children in junior school negotiating the coolness of brands by<br />
mobilising a range of concepts which <strong>are</strong> interlinked and often contradictory. <strong>Cool</strong> can be<br />
entertainment (<strong>but</strong> it’s not quite the same thing); cool can be popular (<strong>but</strong> not too popular);<br />
and cool can be fashionable (<strong>but</strong> fashion is cyclical).<br />
Yet, within this fickle world, one brand seems to remain constant – the <strong>Simpsons</strong>.<br />
Interviewer Ok, we’ll go onto the next one then. What about <strong>The</strong> <strong>Simpsons</strong>?<br />
Boy Yeah, they’re like the best TV programme ever.<br />
What would we do without them?<br />
Interviewer Yeah.<br />
Boy <strong>The</strong>y were like cool and popular and they’ll never really go out of fashion.<br />
Year 6, State School, Boys Group
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