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US - Automotive Specialty Products Alliance

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Develop Strategic Action Plan (cont’d)<br />

• Customer issues<br />

– How will REACH impact current customer<br />

relationships<br />

• U.S. customer (of U.S. supplier)<br />

• EU customer (of U.S. exporter)<br />

– New product/market challenges opportunities<br />

• For each product/substance<br />

– How does REACH impact my current and future market<br />

strategies<br />

– Are we in a position to create a REACH “win”<br />

ASPA Spring Meeting<br />

June 4, 2008<br />

65

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