Products and brands - Nestlé

Products and brands
Dehydrated soups with
home-made quality.
Dehydrated prepared meals continued to perform
well, especially cup products, branded Crosse &
Blackwell in the UK and Maggi in other European
countries.
Maggi instant noodles had another very good year,
especially in Asia where Maggi has built a strong
leadership in Malaysia and India, and has achieved
very encouraging increases in sales.
Nestlé sells frozen pizzas and Italian dishes, as well
as chilled pasta and sauce under the Buitoni brand
and, after the divestment of the Findus brand (except
in Switzerland and Italy) and part of our commodity
frozen food business in Europe, we have been able to
focus our frozen food business on our core categories
46
Great taste and
convenience in France.
Tasty and fast:
oven bake in the US.
A successful Mexican
speciality in the US.
of recipe dishes, pizza and snacks. Sales of these
products performed extremely well, both in the USA
and Europe, as a result of new product launches, as
well as renovation of existing products.
The launch of Stouffer’s Skillet Sensations in the US
was repeated in Canada and followed in the US
by the successful launch of Stouffer’s Oven Sensations,
delivering high quality convenient food for oven
preparation. As a result of these initiatives, Stouffer’s
has considerably strengthened its position in the US
market. We also introduced to that market a line of
frozen Mexican specialities under the brand Ortega.